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by: Holly Folkerts


Marketplace > Hawkeye Community College > Business > BUS 150 > ECOMMERCE CH 1 WEEK 2 QUIZ STUDY GUIDE
Holly Folkerts


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About this Document

Review materials for Week 2's quiz, there are 25 questions worth 25 points. Refer to textbook: Electronic Commerce 10th edition by: Schneider.
Lois Enger
Class Notes
Ecommerce, Internet, business, sales
25 ?




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This 3 page Class Notes was uploaded by Holly Folkerts on Tuesday September 6, 2016. The Class Notes belongs to BUS 150 at Hawkeye Community College taught by Lois Enger in Fall 2016. Since its upload, it has received 4 views. For similar materials see Ecommerce in Business at Hawkeye Community College.




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Date Created: 09/06/16
ECOMMERCE – CHAPTER 1/WEEK 2 – QUIZ STUDY GUIDE Porter uses the term: business integration to describe the larger stream of activities into which a particular business unit's value chain is embedded. A: revenue model, is a specific collection of business processes used to identify customers, market to those customers, and generate sales to those customers. A: business model, is a set of processes that combine to yield a profit. Intel: is a good example of a company that sells its products to other businesses rather than to consumers. Many commodities, such as wheat, sugar, and crude oil, are still traded in markets. Electronic fund transfers are also called: wire transfers. Transaction costs: are total of all costs that a buyer and a seller incur as they gather information and negotiate a purchase-and-sale transaction. As more people participate in a network the value of the network to each participant increases. This is known as the: network effect. Strategic partnerships occurring between or among companies operating on the Internet are called: virtual companies. Consumer shopping on the Web is often called: B2C. SWOT is the acronym for: strengths, weaknesses, opportunities, and threats. The practice of an existing firm replacing one or more of its supplier markets with its own hierarchical structure for creating the supplied product is called: vertical integration. Businesses that engage in EDI with each other are called: trading partners. ECOMMERCE – CHAPTER 1/WEEK 2 – QUIZ STUDY GUIDE One force driving the growth in global online sales to consumers is the ever-increasing number of people who have access to: the Internet. Network: organizations are particularly well suited to technology industries that are information intensive. In a: network economic structure, companies coordinate their strategies, resources, and skill sets by forming long-term, stable relationships with other companies and individuals based on shared purposes. A: value chain is a way of organizing the activities that each strategic business unit undertakes to design, produce, promote, market, deliver, and support the products or services it sells. One significant component of: transaction costs can be the investment a seller makes in equipment or in the hiring of skilled employees to supply the product or service to the buyer. Businesses often calculate: return-on-investment numbers before committing to any new technology. In the mid 1990s: Dell Computers used a SWOT analysis to create a business strategy that helped it become a strong competitor in its industry value chain. A: VAN is an independent firm that offers connection and transaction-forwarding services to buyers and sellers engaged in EDI. Some researchers define a fourth category of electronic commerce called: C2C, which includes individuals who buy and sell items among themselves. Which of the following statements is correct: The first wave of electronic commerce was predominantly a U.S. Phenomenon. The combination of store design, layout, and product display knowledge is called: merchandising. ECOMMERCE – CHAPTER 1/WEEK 2 – QUIZ STUDY GUIDE The group of logical, related and sequential activities and transactions in which businesses engage are often collectively referred to as business: processes.


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