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Chapter 2 and 3

by: Alex Ellzey
Alex Ellzey

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Remember test next week!!
EI Survey
Greg Preston
Class Notes
Survey, Entertainment, Industry
25 ?




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Popular in Journalism and Mass Communications

This 2 page Class Notes was uploaded by Alex Ellzey on Wednesday September 7, 2016. The Class Notes belongs to EI 303 at University of Southern Mississippi taught by Greg Preston in Fall 2016. Since its upload, it has received 7 views. For similar materials see EI Survey in Journalism and Mass Communications at University of Southern Mississippi.

Popular in Journalism and Mass Communications


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Date Created: 09/07/16
EI Survey 09/06/16 Chapter 2: Goals:  Learn the technological paradigm shift into the digital world  Understand legal battleground issues  Gain awareness of how the business has changed for recording companies Internet Synergy:  CD piracy was only one problem Economics of Digital Distribution:  Previously: o Record labels = banks o Artists = sharecroppers o Investment in successful recordings = profit Chapter 3: Goals:  Understand the music business as a system composed of subsystems  Learn how a song gets through “the maze”  Grasp the significance of the “information age”  Appreciate that the music business has been based on the star system o Only individuals with strong talent and motivation could expect to persuade others to invest in their potential for commercial success  Discover performers that often can’t gain or sustain success without a fully staffed support system Getting Through The Maze  The music industry = musician + audience  There are two convenient ways to view the music industry o Understand the music business system and its subsystems o Understand how a song gets to market 2


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