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COMM 370 Week 2 Lecture Notes

by: Heather Cronin

COMM 370 Week 2 Lecture Notes COMM370010

Marketplace > University of Delaware > Communications > COMM370010 > COMM 370 Week 2 Lecture Notes
Heather Cronin
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Week 2 lecture notes for COMM 370: Theories of Media Communication. Presented in outline format. Important information is bolded.
Theories of Mass Communication
Angelini,James R.
Class Notes
Comm, communication, Communications, comm370, Theory, theoriesofmasscommunication, masscomm, masscommunication, theoriesofmediacommunication, theoriesofmediacomm, mediacomm, week2, outline
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This 2 page Class Notes was uploaded by Heather Cronin on Wednesday September 7, 2016. The Class Notes belongs to COMM370010 at University of Delaware taught by Angelini,James R. in Fall 2016. Since its upload, it has received 19 views. For similar materials see Theories of Mass Communication in Communications at University of Delaware.


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Date Created: 09/07/16
9/6/2016-9/9/2016 COMM 370: Theories of Media Communication Week 2 Lecture Notes  Tools of Science (cont.) o Construct: concepts combined for a specific situation  Ex. Remarried couples. Remarriage and couples are both concepts which  are combined in this case. o Operational Definition: behaviors and procedures to measure a concept  Ex. Crying. You can count the number of times someone cries in a day  and use this to determine how often they are sad. o Variables: phenomenon that is measurable and can change  Ex. Number of each eye color. People can have blue, green, brown, hazel,  etc. eyes.  Mass Communication o Social Science: a study of humans which utilizes the scientific method  Difficult because human behavior is hard to measure  People are reactive to being studied   Different from person­to­person  Complex  Individuals’ self­perceptions and goals may change, and therefore  so will their ideas and actions  Causation: something that impacts/influences your thoughts or  actions may not impact/influence someone else o How Theories of MC Differ  Ontology: study of existence/reality and what is knowable  The “what” of knowledge  Epistemology: how knowledge is created and expanded  The “how” of knowledge  Axiology: the role of values in research and the formation of theories  The “why” of knowledge  Categories of Theory  Postpositivism: empirical observation using the scientific  method o Understand that behavior is not constant across individuals  Cultural theory: study of understanding, often through  interpretation of action and text o A human and their behavior within the larger context of  society o Origins in Hermeneutic Theory 9/6/2016-9/9/2016  Critical Theory: seeking to change the dominant social order o Pinpoint problems within the world and aim to fix them  Normative Theory: explains how a media system can conform  to “ideal” values to serve people  What Stimulates Theory? o Propaganda: use of symbols, text, pictures, etc. to change or alter people’s  opinions   Beneficial for those distributing it, but not necessarily for those receiving  it  Ex. World War I and II


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