COMM 370 Week 2 Lecture Notes
COMM 370 Week 2 Lecture Notes COMM370010
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This 2 page Class Notes was uploaded by Heather Cronin on Wednesday September 7, 2016. The Class Notes belongs to COMM370010 at University of Delaware taught by Angelini,James R. in Fall 2016. Since its upload, it has received 19 views. For similar materials see Theories of Mass Communication in Communications at University of Delaware.
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Date Created: 09/07/16
9/6/2016-9/9/2016 COMM 370: Theories of Media Communication Week 2 Lecture Notes Tools of Science (cont.) o Construct: concepts combined for a specific situation Ex. Remarried couples. Remarriage and couples are both concepts which are combined in this case. o Operational Definition: behaviors and procedures to measure a concept Ex. Crying. You can count the number of times someone cries in a day and use this to determine how often they are sad. o Variables: phenomenon that is measurable and can change Ex. Number of each eye color. People can have blue, green, brown, hazel, etc. eyes. Mass Communication o Social Science: a study of humans which utilizes the scientific method Difficult because human behavior is hard to measure People are reactive to being studied Different from persontoperson Complex Individuals’ selfperceptions and goals may change, and therefore so will their ideas and actions Causation: something that impacts/influences your thoughts or actions may not impact/influence someone else o How Theories of MC Differ Ontology: study of existence/reality and what is knowable The “what” of knowledge Epistemology: how knowledge is created and expanded The “how” of knowledge Axiology: the role of values in research and the formation of theories The “why” of knowledge Categories of Theory Postpositivism: empirical observation using the scientific method o Understand that behavior is not constant across individuals Cultural theory: study of understanding, often through interpretation of action and text o A human and their behavior within the larger context of society o Origins in Hermeneutic Theory 9/6/2016-9/9/2016 Critical Theory: seeking to change the dominant social order o Pinpoint problems within the world and aim to fix them Normative Theory: explains how a media system can conform to “ideal” values to serve people What Stimulates Theory? o Propaganda: use of symbols, text, pictures, etc. to change or alter people’s opinions Beneficial for those distributing it, but not necessarily for those receiving it Ex. World War I and II