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PKG Week 2 Lecture 3 Notes

by: Danielle Linska

PKG Week 2 Lecture 3 Notes PKG 101

Marketplace > Michigan State University > PKG 101 > PKG Week 2 Lecture 3 Notes
Danielle Linska
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These notes cover all of the highlighted material that Professor Koning talked about in class including packaging classifications and types of packages.
Principles of Packaging
Dr. Koning
Class Notes
Packaging, PKG




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This 5 page Class Notes was uploaded by Danielle Linska on Wednesday September 7, 2016. The Class Notes belongs to PKG 101 at Michigan State University taught by Dr. Koning in Fall 2016. Since its upload, it has received 84 views.


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Date Created: 09/07/16
9/8/16  Lecture  2  The  Functions  of  Packaging   Thursday,  September   8,  20110:10  AM Yellow  is  important  facts Green  is  definitions Bold  is  also  important Packaging definition: • A  coordinated  system  of  preparing  goods  for  transport,  distribution,  storage,   retailing,  and  use.   Basic  Functions • A  package  performs  one  or  more  of  the  following   four  basic  functions   ○ Containment ○ Protection  (preserve) ○ Communication  (inform/purchase  decision) ○ Utility  (convenience) 1. Containment • First  and  most  basic  function • The  ABILITY  TO  HOLD   throughout  the  package  environment • Containmentis  simply  holding  a  product  in  a  way  that  allows  it  to  be  grouped,   enclosed,  and  moved • 3  considerations  when  preparing  a  package  design:   1. The  products  Physical  Form   i. Mobile,  Viscous,  solid,  fluid,  gas,  fluid,  paste,  discrete? 2. The  products  Nature   i. Super  sterile?  Sticky?  Abrasive?  Odorous? 3. The  products  Use   i. Microwavable,  dual  oven -­‐able,  portable, -­‐serve,  shelf  stable?   Food  service? 2. Protection • Protection  is  MAINTAINING  THE  INTEGRITY   of  the  product  throughout  the   package  environment. • Protection  of  the  product  from  shocks,  vibration,  and  other  physical  issues • Protection  of  product  from  the  atmosphere 2. Protection • Protection  is  MAINTAINING  THE  INTEGRITY   of  the  product  throughout  the   package  environment. • Protection  of  the  product  from  shocks,  vibration,  and  other  physical  issues • Protection  of  product  from  the  atmosphere • Protection  of  the  consumer  (and  others  in  the  usage  environment) 3. Communication   • All  of  the  messages  that  the  packages  provide  to  those  who  interact  with  it,  the   conveying  of  informationb  y  signs,  words,  symbols,  color,  and  shape ○ Some  messages  are  required  by  law  and  some  are  marketing  tools § Legal  ramifications   • Communication  motivates  consumers   • Provides  customers  means  to  make   choices;  price,  nutrition,  etc.   • Motivates  loyalty  to  a  product • Packaging  is  often  called  the  "silent  salesman" 4. Utility/Convenience   • Utility  -­‐ package  feature  that  deals  with  function  and  performance • Convenience  -­‐ package  feature  that  addresses  "ease  of  use",  reduce  time,   reduce  effort,  and  reduce  steps   • Utility  and  convenience  examples  (EXAM) ○ Handles,  Tear  Strips,  Pull  Tabs ○ Figments,  means  of  dispensing: § Spouts,  shakers,  valves,  pumps • ANY  PACKAGE  FEAUTRE  THAT  MAKES  A  PRODUCT  EASY  TO  USE,  MORE   CONVENIENVT  OR  SAFER  IS  PROVIDING  UTILITY (MULTIPLE  CHOICE,  TRUE/FALSE  QUESTIONS) What  are  the  Environments? • The  package  must  successfully  perform  these  functions  from  the  point  of   manufacturing  through  the  distribution  supply  chain,  retailing  and  consumer   use  environment  that  includes: 1. Physical 2. Atmosphere 3. Human Transportation  Factors   • Products  are  subjected  to  shocks  and  vibration  at  all  stages  of  manufacturing,   warehousing,  and  distribution  cycle.   • Vibrational  damage  can  causes  failure  over  time  by  shaking  components  loose,   breaking  components  from  repeated  stresses,  or  scuffing  products  and  their   labels   • Products  are  subjected  to  shocks  and  vibration  at  all  stages  of  manufacturing,   warehousing,  and  distribution  cycle.   • Vibrational  damage  can  causes  failure  over  time  by  shaking  components  loose,   breaking  components  from  repeated  stresses,  or  scuffing  products  and  their   labels   • Shock  and  drop  eventare  very  quick  events  that  cause  immediate  damage,   such  as  if  you  dropped  a  case  of  wine   • Compression  usually  happens  over  time;  this  can  occur  with  cases  or  pallets   stacked  in  a  warehouse  that  gradually  compress  (static  compression),  or  in  a   truck  where  vibration  enhances  compression  events  (dynamic  compression) Sanitary  &  Biological  Factors   • Dirt  and  infestation ○ One  form  of  protection  is  to  simply  keep  the   product  clean ○ Infestation  is  contamination  by  bacteria  and  other  microbes,  insects,   rodents,  or  other  pests ○ Packages  must  be tight  and  constructed Barrier  Packaging • A  barrier  packaging  material  is  one  that  slows  down  or  stops  the  movement  of   selected  gaseous  substances  into  or  out  of  the  package • The  best  (absolute)  barrier  materials  are  glass  or  metal Atmosphere  Factors   1. Moisture  Barrier   ○ Many  foods  are  hygroscopic,  which  means  they  will  gain  moisture  in   humid  environments ○ You  need  to  select  a  material  that  has  high  water  vapor  barrier  properties   to  prevent  the  passage  of  moisture  through  it 2. Oxygen  Barrier   ○ Oxygen  barriers  can  extend  shelf  life ○ This  is  Modified  Atmosphere  Packaging  (MAP) ○ Many  products  need  the  controlled  levels  of  oxygen ○ Too  much  oxygen  will  make  the  goods  go  bad ○ A  low  level  of  oxygen  can  be  an   advantageor  a  hazard,  dependingon  the   product 3. Carbon  Dioxide   • Carbonated  beverages  lose  the  "fizz"  and  bubbly  character  if  the  Carbon  Dioxide   leaks  out  of  the  package 4. Temperature   • Many  products  must  be  held  in  a  specific  temperature  range  to  prevent  damage   or  spoilage   • Products  that  must  be  refrigerated  are  known  as  the   cold  chain.   leaks  out  of  the  package 4. Temperature   • Many  products  must  be  held  in  a  specific  temperature  range  to  prevent  damage   or  spoilage   • Products  that  must  be  refrigerated  are  known  as  the   cold  chain.   • Consumer  produces  effected  by  freezing  =  can  be  damaged • Packaging  can  also  be  damaged  by  excessive  heat  or  cold 5. Light   ○ Light  can  change,  degrade  and  fade  products  during  transportation  and   storage,  so  those  that  are  sensitive  require  packaging  that  will  protect   them   6. Tampering • Tampering  evident  features  used  today  include  shrink  bands  around  bottle   necks,  seals,  and  break-­‐away  components  to  prevent  theft  from  retailers. ○ Protection  against  unauthorized  opening  of  packages  to  tamper  with   product   7. Human  Factors  (Child  Tampering) • Child  resistant  packaging  provides  protection  of  child  against  injury  by  product ○ Medications ○ Household  cleaners ○ Paint Package  Classification  Systems   • Primary,  the  first  wrap  or  containment  of  the  product  that  directly  holds  the   product  for  sale. • Secondary,  is  a  wrap  of  containment  of  the  primary  package • Tertiary,i  s  a  wrap  or  containment  whose  prime  purpose  is  to  protect  the   product  during  distribution  and  to  provide  efficient  handling   • Unit  load, is  a  group  od  distribution  packages  assembled  into  a  single  unit  for   the  purpose  of  mechanical  handling,  storage  and  shipping • Packaging  may  satisfy  two  or  more  classifications  at  the  same  time Consumer  and  Industrial  packages   • Packages  are  often  defined  by  their  intended  destination ○ Consumer  package,  a  package  that  will  ultimately  reach  the  consumer  as  a   unit  of  sale  from  a  merchandising  outlet   ○ Industrial  package,  a  package  for  delivering  goods  from  manufacturer  to   manufacturer § Typically,  the  inform/sell  function  plays  a  less  significant  role  in   • Packages  are  often  defined  by  their  intended  destination ○ Consumer  package,  a  package  that  will  ultimately  reach  the  consumer  as  a   unit  of  sale  from  a  merchandising  outlet   Industrial  package,  a  package  for  delivering  goods  from  manufacturer  to   ○ manufacturer § Typically,  the  inform/sell  function  plays  a  less  significant  role  in   industrial  packaging.


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