CIS 2010, Week 3 Notes
CIS 2010, Week 3 Notes CIS 2010
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This 3 page Class Notes was uploaded by Hagar Notetaker on Wednesday September 7, 2016. The Class Notes belongs to CIS 2010 at Georgia State University taught by James Senn in Fall 2016. Since its upload, it has received 169 views.
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Date Created: 09/07/16
CIS 9/7/16 Strategy & Information Systems Countering New Competition Threats #1 Switching Costs o Something of value current customers have to give up to change products, services or providers EX: phone plans IS & IT switching costs o Recognize valued customers offer differential pricing Keep scoring data (delta miles) Eliminate hassle New competitors add more capacity #2 Entry Barriers o Anything preventing entrepreneurs or established firms from creating or offering a new product or service to entire market A cost established firm do not bear o EX: Microsoft had 90% of market o Economic, Tech, Regulatory Scale, cost structure & productivity, network effects & installed base, intellectual property (patent), regulatory #3 Innovation Customer centric innovation Change the basis of Product/service innovation competition Process innovation Avoid making exit barriers 2 kinds standards in market 1. Government standards 2. De facto standard (the market decides) Unforced Errors #4 Bad business practices & processes Reengineer o Don’t work Repeatable o Deliver inconsistent results Remember able o Only certain people can carry it out Cross-functional CIS 9/7/16 o Complex & difficult to follow Efficient o Performed in isolation End-to-end focus Transactions trigger business process What do we expect from an Transaction is a business activity enterprise processing a transaction o Accepting an order involving us? o Registering for a course o Processing a payment What characteristics of info systems o Creating an account & tech will help the enterprise meet o Accepting a log-in these expectations? Business Process An ongoing collection of related activities that create a product or service of value to the organization, its business partners, &/or its customers 3 Elements 1. Input 2. Resources 3. Outputs IS & Business Process IS’s vital role in 3 areas of business process o Executing the process o Capturing & storing process data o Monitoring process performance Executing process IS’s help execute process by: o Inform employees when it is time to complete a task o Providing required data o Providing means to complete the task Measure of excellence in executing business process o Productivity o Cost reduction o Customer satisfaction o Cycle & fulfillment time reduction o Quality CIS 9/7/16 o Differentiation Business Pressures Market Pressures o Globalization Integration & interdependence of economic, social, cultural, & ecological facets of life, made possible by rapid advances in IT o Changing nature of work force o Powerful Customers Increasing consumer sophistication & expectations consumer has more knowledge about products/services, price comparison, & electronic auctions. Customer relationship management Technology Pressures o Tech innovation & obsolesce Rapid development of both new & substitute products & services o Info overload Vast stores of data, info, & knowledge Difficulties in managing data for decision making Societal/political/legal pressures o Social responsibility o Compliancy w/ gov’t regulations o Protection against terrorist attacks o Ethical issues Business-information Technology Alignment Tight integration of the IT function w/ organization’s structure, mission & goals Use digital advantage Products & markets innovation Competitive environment change basis of environment Suppliers & partners create barriers