Week 1 of TV and America Lecture notes
Week 1 of TV and America Lecture notes RTV 3405
Popular in TV and American Society
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This 3 page Class Notes was uploaded by Rae Knopik on Thursday September 8, 2016. The Class Notes belongs to RTV 3405 at University of Florida taught by Robert H. Wells in Fall 2016. Since its upload, it has received 68 views. For similar materials see TV and American Society in Journalism and Mass Communications at University of Florida.
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Date Created: 09/08/16
Outline: Convergence of media outlets, now there are about six. Audiences participate in what they want to see (twitter, social media) Exchanging audiences (tv ads) Tv serves the public interest Tv and politics, Tv narratives and genres Transmedia storytelling tells stories through different media Tv’s global influence, importing and exporting tv What is TV? ● Do you watch tv just on a tv? What does it do? Is it powerful? ● Is it dying? ○ Ratings and cable tv subscriptions are declining are falling for television shows. However, 99% of american households have at least one tv set and watch 5 hours of tv every day. ○ Before you turn 18 you see over 360,000 ads on average and it’s a 1.21 billion dollar industry. ○ Week of media use: the majority is with traditional tv (in 2013), but consumption on other devices is constantly increasing. ● People have different prime times for their devices. Lunch time is computer time. ○ Tablets are for evenings. Mobile is also more at night. ● Media company profits are still growing and Netflix overcame Disney in 2015 for viewership, and is responsible for half of the total drop in 1 US tv viewing in 2015 according to one study ● Tv is defined by oxford dictionary as a system for transmitting visual images and sound that are reproduced on screens, chiefly used to broadcast programs for entertainment, information, and education. ○ (Youtube can be tv) ● Nielsen is the ratings company in the US and they define tv as watching live or timeshifted content on a television set. (But timeshifted content like on a DVR is not traditional TV) ● It is changing: ○ Traditional: live = cable, antenna, satellite, on a tv set (sports and awards shows) ○ Nontraditional: you control when, what, and where you want to watch and on what device. ○ These are merging with new creations SuperBowl XXXVIII Incident with Janet Jackson and Justin Timberlake ● huge fine that was voided ● How can the ways to examine TV be applied to the incident? ○ Technological medium: immediate, live exposure, photos and recordings to reference ○ TV as an Industry: bred lawsuits and fines. ○ TV as a political institution: censorship about what should be on tv at what times. FIC and gov officials/politicians used it as a platform to set themselves apart by defining the incident as “Indecent exposure.” ○ TV as a definition for cultural representation: set apart people of cultures and generations. Men’s control over women’s bodies. It’s a critical ownership. Live TV isn’t live anymore in that the delays were installed. More control was introduced. ○ TV as a textual form (text itself) ○ Everyday life; entertainment as part of a cultural ritual TV AS A TECHNOLOGICAL MEDIUM: ● 3 ways to examine the relationship between technology and society (No one right way, just different approaches) 1. Technological determinism: the belief that technological development determines social and cultural change (the remote control is an extension of our arms, it turns us into couch potatoes). Texting makes gives us detached intimacy a. Marshall McLuhan he predicted a global village (internet; social media); homogenization of society: “the medium is the message” b. Some scholars more pessimistic: TV reduces our critical thinking, we are more concerned with appearances and less civically engaged. You don’t have to be educated to be influenced by TV, in this way it is a great equalizer. c. To study, look at the uses, limitations, and effects of media technologies 2. Social construction (meaning) of technology: human culture and interpretation determine the meaning of technology. Technology has no meaning outside of social context (the one who holds the remote control is the one in control of power in the living room. The remote is a symbol of power). The better phone you had, the more popular you were in middle school. a. To study, look at the historic, social, and cultural meanings of media technology 3. Social shaping (developing) of technology: Human choices, whether consciously or not, determine what technology becomes (TV dials were inconvenient, thus we invented the remote control). Ipods and maps are combined into our iphones because it is more convenient to have everything in one device. a. To study, look at market research, societal demands that shaped designs of media technology.
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