STRC 3596 week 2 lecture 2
STRC 3596 week 2 lecture 2 STRC 3596
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Popular in Strategic Communication
This 1 page Class Notes was uploaded by Michelle Goldsborough on Thursday September 8, 2016. The Class Notes belongs to STRC 3596 at Temple University taught by Jessica Lawlor in Fall 2016. Since its upload, it has received 9 views. For similar materials see Advanced PR Writing in Strategic Communication at Temple University.
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Date Created: 09/08/16
Advanced PR Writing Week 2, lecture 3 Design -Be sure text is approved before lay out -Make instructions explicit -Know that things can often take longer than you’d expect -Know design vocabulary, i.e. creative Photos: strong and compelling visuals Finding Images -Company/brand images -Stock photo sites -shutterstock-paid -pixabay-free -user-generated images Brochures -Shorter amount of information -balance between content/visuals -get point across in a concise manner -can be distributed in a variety of places; on-site, at a conference, via mail, etc Annual Reports -can be massive documents or shorter highlight pieces -developed for stakeholders: employees, investors, partners, public -some companies must make these public What goes into an annual report: letter from the president/CEO, details about products/services, stories about employees/company culture, financial highlights/results, future plans
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