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Idea Industries Tester

by: Cam Notetaker

Idea Industries Tester APRD 1001

Cam Notetaker


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This is the tester for the "Upload first Set"
Idea Industries
Class Notes
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This 5 page Class Notes was uploaded by Cam Notetaker on Thursday September 8, 2016. The Class Notes belongs to APRD 1001 at University of Colorado at Boulder taught by in Fall 2016. Since its upload, it has received 21 views.


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Date Created: 09/08/16
8/22    Quizzes and Tests are similar. Quizzes are open book/note.    Reading:  Focus on creativity, innovation    ­half of quizzes is over this material    Guest lectures:  ­GO  ­Material is on quizzes and tests    Extra credit:  ­events  ­survey research  ­attendance    DO THE READING    Office hours:  Tues 11am ­ noon Buckingham  Wed 8:30 ­ 10:30am Armory 1B32    Contact:   She will use email and D2L.  TA: Lauren    TA Responsibilities:  In addition to communication, Amanda, Jed, Lauren and Meg have the following responsibilities.  Amanda: Test issues and grades  Jed: Accommodation letters and alternative testing locations  Lauren: Excuse notes or a change in test date (see excuse section)  Meg: Quiz issues and grades    IDEAS CHANGE THINGS    WHY IS IT THAT WAY?    HAVE A LOT OF IDEAS        TED MAGDA SAYEG    ● She wants to make cold & boring into warm & fuzzy  ● Why were people so interested in it? Why was it exciting to them? Why did their  excitement excite her?  ● “The urban environment was my playground”  ● Enhancing the ordinary  ○ WITHOUT taking away its functionality and identity  ● We crave something RELATABLE  ● Finding something weird and having a connection to it  ● “Hidden power can be found in the most unassuming places”   ● “I didn’t stumble upon it ⇒ I held onto it.”  ● THE MOMENT    TED PHIL HANSEN    ● “Make a different approach to the art he wanted”  ● Embracing a limitation can drive creativity  ● “Their stories became the art”  ● LIMITATION ⇒ LIBERATION  ○ Feeling refreshed  ● “I was learning to let go.”    JOHNSON: INTRO AND CHAPTER 1    INTRO    Darwin questions why should the waters at the edge of an atoll support so many different  livelihoods?    Darwin’s Paradox: So many different lifeforms, occupying such a vast array of ecological niches,  inhabiting waters that are otherwise remarkably poor    “It is not a story of simple geology, he realizes. It is a story about the innovative persistence of  life.”    Klieber: The bigger the animal = the longer the life  ⇒ realized it doesn’t correlate with how the heart pumps blood  ⇒ NEGATIVE QUARTER POWER SCALING    10/10 Rule: A decade to build the new platform and a decade for it to find mass audience    YouTube brought web video into mainstream ⇒ CREATED 1/1 RULE    “If we want to understand where good ideas come from, we have to put them into context.”  “When life gets creative, it has a tendency to gravitate toward certain recurring patterns…”    TRANSLATION FOR DIAGRAM: The big picture is generated by how the little ideas/small scale  organisms function and operate  ⇒ The diagram generates facts    “Good ideas may not want to be free, but they do want to connect”    CH 1    “Tournier's stat analysis gave newborn incubation the push it needed.”  ⇒ One idea can change views and policies and practices  ⇒ An idea that gave a person a life time. That’s why this invention was extremely important in  the medical field.     Introduction of incubators in developing world:  ● It wasn’t about just creating something that worked; it was about creating something that  wouldn’t break  ● Built out of car parts so local people knew how to fix it     The Adjacent Possible: The phrase captures both the limits and creative potential of change and  innovation         BOUNDARIES GROW AS YOU EXPLORE THOSE BOUNDARIES    The Multiple: A brilliant idea occurs to someone in the world, but when they go public, it turns  out 3 other people thought of the same thing in the last year.     *Good ideas aren't conjured out of thin air; they are built from existing parts, which expands over  time*    The idea that “inventions are ahead of their time: is based on the technology in the rest of the  world is ready.    To have an idea succeed, you have put parts on the table.       8/24    AD Club ⇒ Advertising Club  Wed Aug 31 @ 5:30  Hellems RM 199    Ogilvy and Mather: Big advertising company    COMMERCIAL COMMUNICATION: moves business forward    Bad communication always gets noticed… but NOW, it is altered.   Ex) The pepsi logo is altered to look like a fat person    GOOD ADVERTISING CHANGES THE CONVERSATION:    Tells truth in a way that is unexpected, but we connect to  ⇒ Condom ad with kid freaking out in grocery store    1) Commercial communication is one of the drivers of world economy  2) The most powerful art form on earth  3) Shapes popular culture    Advertising sells an ideology  ⇒ Art has to have a POINT and MOVE US FORWARD    8/26    COMMERCIAL COMMUNICATION:   ● Reflects our values, hopes, dreams, and fears  ○ Human truth: What motivates us?  ○ Manipulate through emotion  ● Knows our SECRETS  ○ What we really think  ■ Ex) When advertising about milk, people know they don’t drink it for  necessarily the nutritional value. But they do drink it with cookies. So  that’s what is advertised.   ● Employs some of the most talented people in entertainment business    Pro Bono: company takes on something for free so something good is promoted.     WHEN DOES THE BENEFIT OF MEDIA OUTWEIGH THE MANIPULATION?     


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