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COMM 301 Week 1

by: Collin Furche

COMM 301 Week 1 COMM 340

Collin Furche
Texas A&M
GPA 3.1

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About this Document

This was the first day of class notes
Communication and Popular Culture
Leroy Dorsey
Class Notes
Comm, Lecture, notes, popular, Culture
25 ?




Popular in Communication and Popular Culture

Popular in Communication

This 1 page Class Notes was uploaded by Collin Furche on Thursday September 8, 2016. The Class Notes belongs to COMM 340 at Texas A&M University taught by Leroy Dorsey in Fall 2016. Since its upload, it has received 2 views. For similar materials see Communication and Popular Culture in Communication at Texas A&M University.


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Date Created: 09/08/16
09/01/16 Rhetoric and Rhetorical Analysis What is rhetoric? Aristotle: “the faculty of observing in any given case the available means of persuasion” -in order to be good at rhetoric, you need to be aware of your surroundings / audience, people you attempt to persuade, the pitfalls you have to face -the development of symbol that persuade *rhetoric is trying to persuade somebody. -there has to be intent to get a reaction out of somebody. -assuming what your audience wants to see is making rhetoric. Rhetorical Analysis: critiquing the symbol and meaning of persuasion Example: based upon what you assumed about your audience, this will probably work. General Analysis of Texts Direct Tactics: things that are an obvious appeal. Not part of a rhetoric analysis. Implied Strategies: Example: thinnovation apple laptop / of what it implies. Goes toward college kids and not wanting to carry another big thing around. Also implying that it is light weight by the laptop floating. Paper Project ^^^ Claim – theory – data – interpretation


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