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Public Relations Week 3

by: Rachel Vigil

Public Relations Week 3 JTC 351

Marketplace > Colorado State University > JTC 351 > Public Relations Week 3
Rachel Vigil

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About this Document

Writing emails, memos & Proposals
Publicity and Media Relations
Goodwin, Jill Suzanne
Class Notes
25 ?




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This 2 page Class Notes was uploaded by Rachel Vigil on Thursday September 8, 2016. The Class Notes belongs to JTC 351 at Colorado State University taught by Goodwin, Jill Suzanne in Fall 2016. Since its upload, it has received 3 views.


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Date Created: 09/08/16
Week 3: Writing emails, memos & Proposals  Emails o Advantages  Cost reduction  Increase message distribution  Flattens corporate hierarchy  Speeds up decision making o Problems  Vulnerable to data loss  Hackers can expose private email  Open to interpretation  Not always the appropriate format o Effective Emails  Writing  Fact Check  Grammar check  Sentence structure  Short and sweet  Format  Sending PDFs, compatible on all technology  Don’t send pictures  Sending  Don’t reply all o Basic email structure for business  Subject line  Salutation  Know your audience (Mr, Miss, Pete etc)  First sentence or opening paragraph  Work on relationships with everyone  Body  Closing  Memos o 5 components  Date  To  From  Subject  Message  Business Letters o Traditional Letters o Letter Content  State the Purpose  Provide Relevant Information  Summarize Key Details  Communication Proposals o Acquire New Business (External) o Persuade Management To Approve Project o 4 components  Intro  Body  Conclusion  Asking for approval  Transmittal o Formal Proposal  Cover page  Table of contents  Tables and exhibits  Summary  Introduction  Body  Recommendation  Exhibits and Bibliography o Fundraising  Executive Summary  Statement of Need  Project Description  Budget  Organizations Info  Conclusion o Request for proposal  Goal = “Win the Business”  RFP = Request for proposal  5 Key Points for effective business communications o Completeness o Conciseness o Correctness o Courtesy o Responsibility 


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