Public Relations Week 3
Public Relations Week 3 JTC 351
Popular in Publicity and Media Relations
Popular in Department
This 2 page Class Notes was uploaded by Rachel Vigil on Thursday September 8, 2016. The Class Notes belongs to JTC 351 at Colorado State University taught by Goodwin, Jill Suzanne in Fall 2016. Since its upload, it has received 3 views.
Reviews for Public Relations Week 3
Report this Material
What is Karma?
Karma is the currency of StudySoup.
You can buy or earn more Karma at anytime and redeem it for class notes, study guides, flashcards, and more!
Date Created: 09/08/16
Week 3: Writing emails, memos & Proposals Emails o Advantages Cost reduction Increase message distribution Flattens corporate hierarchy Speeds up decision making o Problems Vulnerable to data loss Hackers can expose private email Open to interpretation Not always the appropriate format o Effective Emails Writing Fact Check Grammar check Sentence structure Short and sweet Format Sending PDFs, compatible on all technology Don’t send pictures Sending Don’t reply all o Basic email structure for business Subject line Salutation Know your audience (Mr, Miss, Pete etc) First sentence or opening paragraph Work on relationships with everyone Body Closing Memos o 5 components Date To From Subject Message Business Letters o Traditional Letters o Letter Content State the Purpose Provide Relevant Information Summarize Key Details Communication Proposals o Acquire New Business (External) o Persuade Management To Approve Project o 4 components Intro Body Conclusion Asking for approval Transmittal o Formal Proposal Cover page Table of contents Tables and exhibits Summary Introduction Body Recommendation Exhibits and Bibliography o Fundraising Executive Summary Statement of Need Project Description Budget Organizations Info Conclusion o Request for proposal Goal = “Win the Business” RFP = Request for proposal 5 Key Points for effective business communications o Completeness o Conciseness o Correctness o Courtesy o Responsibility
Are you sure you want to buy this material for
You're already Subscribed!
Looks like you've already subscribed to StudySoup, you won't need to purchase another subscription to get this material. To access this material simply click 'View Full Document'