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by: Michelle Goldsborough

Persuasion STRC 2112

Michelle Goldsborough

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week 2, lecture 3 class notes on the textbook
Strategies and Tactics of Persuasion
Abbe Depretis
Class Notes
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This 2 page Class Notes was uploaded by Michelle Goldsborough on Friday September 9, 2016. The Class Notes belongs to STRC 2112 at Temple University taught by Abbe Depretis in Fall 2016. Since its upload, it has received 30 views. For similar materials see Strategies and Tactics of Persuasion in Strategic Communication at Temple University.


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Date Created: 09/09/16
Persuasion Week 2, Lecture 3 Importance of Ethics -As receivers and senders of persuasion: we have the responsibility to uphold appropriate ethical standards for persuasion, to encourage freedom of inquiry and expression, and to promote public debate as crucial to democratic decision-making Elements of ethical Responsibility -filling duties and obligations, of being accountable to other individuals and groups. -adhereing to agreed-upon standards -being accountable to ones one conscience questions about audience adaptation -what are the ethics of adapting to the audience -to what degree is it ethical for persuaders to alter their ideas and proposals to adapt to the needs, capacities, values, and expectations of their audience -how do persuaders decide the ethical intermediate point between their own idea in its pure form and that idea modified to achieve maximum impact with the audience -does the end justify the means? Are the tactics used justified by the end result? The ethics of ends and means -in assessing the ethics of persuasion, does the end justify the means -does the necessity of achieving a goal widely acknowledged as worthwhile justify the use of ethically questionable techniques -to say that the ends do not always justify the means is different from saying that the ends never justify means Ethical Responsibilities of Receivers -image of persuades as passive participants -image of persuades as active participants some ethical perspectives -human nature perspectives -political persepectives-power, greater good -situational perspectives -legal perspectives -dialogical perspectives The platinum rule -do unto others as they themselves would have done unto them Lying and deception -is it ever ethical to lie or be deceptive


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