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Product Development

by: Paige Von Almen

Product Development AM375

Paige Von Almen
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About this Document

First few weeks of lecture notes
Product Development
Juyeon Park
Class Notes




Popular in Product Development

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This 3 page Class Notes was uploaded by Paige Von Almen on Friday September 9, 2016. The Class Notes belongs to AM375 at Colorado State University taught by Juyeon Park in Fall 2016. Since its upload, it has received 5 views. For similar materials see Product Development in Health and Human Sciences at Colorado State University.


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Date Created: 09/09/16
Product Development Process:  Business Today:  ­Change in consumer demands and expectations ­Change in technology  ­ The business climate  ­The world order  To Remain Competitive:  ­Choose among a variety of information and telecommunication technologies  ­Integrate them with: *Emerging product technologies  *Knowledge of consumer preferences  Product Development: ­The strategic, creative, technical, production, and distribution planning of goods having a  perceived value for a well­defined consumer group  ­Product developers most constantly refine: *What they produce *How they produce it  *How they market and distribute to consumers  *Translating change into opportunity  The Nature of the Apparel Industry:  ­Nonlinear lifespan ­Product diversity  ­Seasonality ­Multiplicity of raw materials  ­Consumer expectations ­Chaos but not crisis  Stages of Product Development: ­The process varies depending on: *Whether the line is to be sold at wholesale  *Whether the line is developed as a private label to be sold within a company’s own retail  channels  *However, the elements of the product development process tend to be consistent  Apparel Product Development System:  ­Line planning ­Line concept ­Line development ­Prototyping ­Line presentation  ­Mass production  Line Planning:  ­Based upon a company’s market strategies for product and brand positioning  ­Sets forth the company’s annual and seasonal sales goals and distribution of sales product  category ­Provides the foundation and directional guidelines for the line development process ­Evaluate merchandise offerings  ­Forecast merchandise offerings  ­Plan merchandise budgets ­Plan merchandise assortments  Line Concept:  ­Results from trend research and includes the mood, theme, and key elements that contribute to  the identity of the line  ­Design concept is an abstract vision that needs to become tangible  Line Development: ­Synthesize current issues/trends *Economics *Social  *Technological  ­Establish line direction  *Color palette  *Styling guidelines ­Describe materials  *Fiber content  *Yarn type  Internal Line Presentation –Evaluation:  ­Design directors will direct designers to change the questionable styles or eliminate them  ­Designers may explore different prints, colors, fabrics, or trimmings 


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