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COMM 3356, Week 3 Notes

by: Theresa Nguyen

COMM 3356, Week 3 Notes Comm 3356

Marketplace > University of Houston > Communication > Comm 3356 > COMM 3356 Week 3 Notes
Theresa Nguyen
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Explain the goals of effective business messages and the process for creating them. Identify the needs of your audience in the AIM planning process. Develop and refine business ideas in the AIM pla...
Business-Professional Comm
Suzanne Buck
Class Notes
Creating Effective Business Messages
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This 3 page Class Notes was uploaded by Theresa Nguyen on Saturday September 10, 2016. The Class Notes belongs to Comm 3356 at University of Houston taught by Suzanne Buck in Fall 2016. Since its upload, it has received 4 views. For similar materials see Business-Professional Comm in Communication at University of Houston.


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Date Created: 09/10/16
Chapter 5: Creating Effective Business Messages The Process for Creating Business Messages  Writing effective business messages involves a process – one that involves examining, developing, and refining business ideas in a way that provides to your audience  It drives collaboration and productivity in your work relationships. The Stages and Goals of Effective Message Creation  Stage 1: - Planning  Audience  Ideas  Message - Goals of Planning - Get the content right  Understand the needs of the audience  Generate the best of ideas to address a business issue  Identify the primary message and key points  Stage 2: - Drafting  Tone  Style  Design - Goals of Writing - Get the delivery right  Set a positive and other – oriented tone  Make the message easy to read  Make the message easy to navigate  Stage 3: - Reviewing  FAIR Test  Proofread  Feedback - Goals of Reviewing - Double-check everything  Ensure the communication is fair  Consider whether your message is effective  Remove any distractions The Process for Creating Business Messages  Expert writers are more likely to analyze the needs of the audience, generate the best ideas to tackle a problem, and identify the primary message and key points before starting a formal draft of a business message The AIM Planning Process for Business Messages  Audience - Identify benefits to others, recognize their values and priorities, and anticipate their reactions  Ideas - Identify and analyze the business problems at hand; display excellence in business thinking  Message - Identify and frame your primary message(s), choose your key points, and select your call to action Considering Reader Values and Priorities  Values - Refer to enduring beliefs and ideals that individuals hold  Priorities - Involve ranking or assigning importance to things, such as projects, goals, and task Analyzing the Business Problem(s)  Facts - Statements that can be relied on with a fair amount of certainty and can be observed objectively  Conclusions - Statements that are reasoned or deduced based on facts  Positions - Stances that you take based on a set of conclusions Typical Deductive Framework for a Business argument and Related Paragraph Structure Primary Message Position/Recommendation Key Point 1 Key Point 2 Key Point 3 Evidence for Evidence for Evidence for Key Point 1 Key Point 2 Key Point 3 Call to Action The So What Now? Concern for Others  Avoid relying too heavily on the I-Voice  Respect the time and autonomy of your readers  Give credit to others Sending the Right Meta Messages  Meta messages - The overall but often underlying messages people take away from a communication or group of communications - Encoded and decoded as a combination of content, tone, and other signals


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