Advertising group 2 document - COMM4303
Advertising group 2 document - COMM4303 COMM 4303
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This 1 page Class Notes was uploaded by Ailia Owen on Friday March 27, 2015. The Class Notes belongs to COMM 4303 at University of Houston taught by Steven Earl Kirkland in Spring2015. Since its upload, it has received 143 views.
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Date Created: 03/27/15
Principle 1 Objective of truth and high ethical standards in serving the public Consumers expect the truth in commercial advertising In research conducted by 4 student teams and the Missouri School ofJournaIism quothonestquot advertising ranked as the number one factor that would make a company ethical We believe that the original plan for shooting the commercial is unethical because it does not represent the objective of portraying the car as quotsafequot Sacri ce ethics during commercial creation for monetary gain is not in the best interest of consumers Principle 2 Highest personal ethics in the creation and dissemination of commercial information to consumers Reinforcing the car s crumple points and repainting in between takes does not honestly represent the actual nal product that will be distributed to buyers An alternative solution to reinforcing the car is to discuss the idea of multiple cameras so that only one take of the car falling out of the sky is needed Principle 7 Advertisers should follow federal state and local advertising laws and cooperate with industry selfregulatory programs for the resolution of advertising practices It is within the rights of advertisers to edit out unwanted material that does not accurately represent the product The actor who was injured was not properly using the car by not wearing his seatbelt A disclaimer should be added to the commercial that improper use of the productequipment can result in injury