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Com 275 Lecture #2

by: Colin Harvey

Com 275 Lecture #2 COM 275

Colin Harvey

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Lecture notes from 9/8/16
Effects of Mass Communication
r. tamborini
Class Notes
Communications, Media, effects, MSU
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This 3 page Class Notes was uploaded by Colin Harvey on Sunday September 11, 2016. The Class Notes belongs to COM 275 at Michigan State University taught by r. tamborini in Fall 2016. Since its upload, it has received 14 views. For similar materials see Effects of Mass Communication in Communication at Michigan State University.


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Date Created: 09/11/16
Com275 Lecture #2 9/8/16 History of MassCommunicationsEffects What Defines Mass Communication? Large-scaledistribution andreception processcharacterizedby: -one directional informational flow (media to audience) -impersonal source and anonymous receiver -asymmetrical source-receiver association(organizedpowerful source) -market (i.e.economic) exchangerelationship -standardized messagecontent MajorIssuesofmassmedia: -how does societyinfluence media? -how does mass communication occur? -How does exposure influencepeople? Media effecting us-Intro to News (Benghazi) Media did not always playa significantrole Stages of Communication -Ageof signs +signals -Ageof speech and language -Ageof writing -Ageof Printing -Ageof mass Communication Birth of a field th -Prior to 18 century western society was “traditional” -Byend of 18 century, major change altered Social Life…ideas evolve -Tends leading change of modern society -Industrialization -Urbanization -Modernization Reference Textbook Ch. 2 HistoricalEvidence forMedia Effects -Hays code Masssociety -Scientists and philosophers become concerned with: -Social Differentiation -Psychology 1920’sMassSociety -Social differential increases -formal social controls weakens -Communication becomes more difficult -Media becomes important informative sources Anomie: “normalness” Magic Bullet Theory -Perspective of much earlyresearch -Peoplearesocially isolated -mostinfluenced by socialties -haveuniform instruments HumanNatureand isolation=similar reception and interpretation SymbolicBullets -media strikes every eye and ear -direct, immediate, powerful, and uniform effects Early Effects PayneFund Studies-1 majorresearch -Study does not show reallyany uniform effects -Series of studies ommissioned to examine content, audience, and effects -focused on children/adolescent film -Asked question: How does exposure effect thoughts, attitudes, and behaviors? Popularityof Radio Central Questions? -Cantril (1940) officeof radio Research -12 million heard broadcast -2 million people panicked -5 factors that influenced fear Summary: Orson Wells put out a very real war time attack over the radio and broadcasted it, while repeating multiple times that this was justa show many people took it as itwas real. With this going on, it showed that the media has a strong effectover the American Public atthe time.


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