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advertising 2151

by: Michelle Goldsborough

advertising 2151 2151

Marketplace > Temple University > Advertising > 2151 > advertising 2151
Michelle Goldsborough

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study guide for terms
Introduction to art direction
Tracy Agostarola
Class Notes
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This 1 page Class Notes was uploaded by Michelle Goldsborough on Monday September 12, 2016. The Class Notes belongs to 2151 at Temple University taught by Tracy Agostarola in Fall 2016. Since its upload, it has received 5 views. For similar materials see Introduction to art direction in Advertising at Temple University.


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Date Created: 09/12/16
Color Theory Worksheet 1. Define hue: a color or a shade 2. Define value: the lightness or darkness of tones or colors 3. Define saturation: the dominance of hue in color 4. How many colors are available on our computers? 5. Define secondary color: two primary colors mixed together 6. Define tertiary color: primary and secondary colors mixed 7. Define complementary colors: colors directly opposite each other in the color wheel 8. What are the primary colors in Photoshop? Red, Green, Blue (RGB) or Cyan, Magenta,  Yellow, Black (CMYK) 9. What are the secondary colors in Photoshop?  10.Define subtractive color model: explains the mixing of a limited set of dyes, inks, paint  paigments or natural colors to create a wider range of colors 11.Define additive color model: the RGB color model, red, green and blue are added together in  various ways to reproduce a broad array of collors 12.Is RGB additive or subtractive? additive 13.Is CMYK additive or subtractive? subtractive 14.What is the RGB color model used for? Is an additive color space. If you mix the three base  colors you get white.  15.What is the CYYK color model used for? It is a subtractive color model, used in color printing,  and is also used to describe the printing process itself. It refers to the four colors in printing 16.Define analogous colors: are groups of three colors that are next to each other on the wheel 17.Define tint: the mixture of a color with white 18.Define shade: a color mixed with black 19.Define neutral: include black, white, gray, and sometimes brown and beige. They are referred  to earth tones  20.What can be said in general about warm colors? Said to be hues from red through yellow,  browns, and tans 21.What can be said in general about cool colors? Said to be the hues from blue green through  blue violet 22.Which color is associated with stability? green 23.Which color symbolizes royalty? purple 24.Which is the color of cleanliness? white 25.Which color symbolism freshness? yellow 26.Which colors are associated with joy? Orange  27.Which color symbolizes passion and danger? red


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