PreparED Study Materials

Week 3 - Week 3 of TV in american society

Author: Student Professor: Robert H. Wells Term:

Here we discuss the seven types of programming, cable and transmission systems, how ratings are performed, types of audiences and how shows are made, and how TV has become more participatory over time. We also discussed advertising and how ads and tv itself has become more complex over time. We discussed and learned to calculate CPMs, ratings, and shares. Note: this is three lectures in 1 week b

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