Week Three Notes
Week Three Notes Comm 101
Popular in Communications in the 21st Century
Popular in Communication
This 3 page Class Notes was uploaded by Ashley Choma on Tuesday September 13, 2016. The Class Notes belongs to Comm 101 at University of Nebraska Lincoln taught by Dr. Aaron Duncan in Fall 2016. Since its upload, it has received 14 views. For similar materials see Communications in the 21st Century in Communication at University of Nebraska Lincoln.
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Date Created: 09/13/16
Communication in the 21 Century COMM 101 Week Three Notes Bb reading – Don’t Think of an Elephant Framing 101 o The first lesson students receive in studies of framing is: don’t think of an elephant o When we negate a frame, we evoke the frame o When arguing against the other side, don’t use their language b/c it evokes their frame & not the frame you seek to establish o A frame provides a ready-made relationship between words, concepts, & consequences that enables even those who don’t understand the idea to “explain” or convey that idea and its “implications” to other people The Strict Father Family Model o This philosophy views the world as a fearful place filled with evil o Children must be obedient & learn from the father who is the moral authority The Nurturant Family Model o Gender neutral & responsibility equivalent o See children as innately good & capable of becoming better o Six types of progressives who derive their shared sense of mission from certain core issues: Socioeconomic progressives Identity politicis progressives Environmentalists Civil liberties progressives Spiritual progressives Antiauthoritarians Bonding with the Voters o Conservative positions are held together by the strict father family model o Progressives don’t have a frame Metaphors That Kill o The nation as a person: if the other person (nation) commits an aggression, that it’s okay to strike back Betrayal of Trust o Most people are less concerned that the lie was told than they are about why the lie was told What the Right Wants o God above all, man above the nature, adults above children, Western culture above other cultures, & America over other countries What Unites Progressives o Values must come out of a shared progressive vision o Principles must realize these progressive values Equity, equality, democracy, a government for a better future, ethical business, values-based foreign policy o Policy directives must fit these values & principles o A 10-word philosophy that encapsulates all of the above must be presented 9/7 in class notes Don’t Think of an Elephant! Framing o No one can stop their mind from summoning the bulkiness, the grayness etc. o Frames are the mental structures that shape the way we view the world o Frames are the connotations that we instill words w/ & the contexts in which we place those value laden words o No one sees or hears frames, they are part of what scientists refer to as the “cognitive unconscious,” inaccessible to the conscious mind, but at play in our decisions o Enveloping words in a perspective, a frame, provides a ready- made relationship between words Political Parties as Families o Progressive and conservative positions derive from two opposing paradigms for families: the strict father family model and the nurturing family model o Strict father family philosophy views the world as a fearful place – in this world there are rights & wrongs Strict Father o Teaches children to be good – children must be obedient & learn from the father who is the moral authority o Conservatives link their father model to their view of government o Government should not reward those who lack discipline & become dependent upon others The Nurturant Family Model o Progressives: nurturant parents world views gender neutral & responsibility equivalent o Nurturant parents see children as innately good & capable of becoming better The Progressive World View o Socioeconomic – think that everything is a matter of money & class o Identity politics – say it is time for their oppressed groups to get its share now o Environmentalists – think in terms of sustainability of the earth & sacredness of the earth o Civil liberties – want to maintain freedoms against threats to freedom o Spiritual – have a nurturant form of religion or spirituality & their community o Antiauthoritarian – believe there are all sorts of illegitimate forms of authority out there & we have to fight them o Lackoff (author) agrees progressives lack a clear & connected fame & worldview
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