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JOU 3109, Week 1-2

by: Taylor Notetaker

JOU 3109, Week 1-2 Jou 3109 C

Taylor Notetaker
GPA 3.5

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About this Document

Change in communications
Multimedia Writing
Andrea Hall
Class Notes
journalism, Pr, social, Media
25 ?




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This 2 page Class Notes was uploaded by Taylor Notetaker on Tuesday September 13, 2016. The Class Notes belongs to Jou 3109 C at University of Florida taught by Andrea Hall in Fall 2016. Since its upload, it has received 21 views. For similar materials see Multimedia Writing in Journalism and Mass Communications at University of Florida.

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Date Created: 09/13/16
Change in Communications Changing the Concepts of News - CH. 1  First paragraph is the most important because people often don't read the whole article "Newspapers and Thinking the Unthinkable" -Clay Shirky  Few people pay for cable anymore  Some are calling it a Revolution Walled Garden: what we are willing to pay for : information behind a wall,  often by a payment o When does it work and when does it not work? "Defining the Future of Public Relations" -Jarone Ashkenazi  The jobs within PR are becoming more specific  Storytelling - important part of PR because you are telling the story of your clients to the public  PR - the middle man between the company and the public So what does this mean for us?  We need to keep learning and constantly keeping up with what is happening o Need to stay fresh Two big ways:  Access and Channels  Access for those who consume  Channels for those who produce Access issues  Are people willing to pay? How much? o If they aren't willing to pay, it becomes a channel issue  Sources o Sometimes an issue of misinformation o If they can't get through the wall to their sources, other sources will be sought for Channel Issues  There are so many ways to get information  They are constantly changing o Does anyone remember Peach? o John Oliver takes on social media today Convergence Journalism  Merger of print, audio, video, and interactive elements  Partnerships (between TV channels and newspapers)  Sharing space (print and digital entities in same building)  Backpack reporting o When you are doing it all, carrying it on your back o Camera, recorder, everything News comes in all forms:  Hard news o Written so a reader can stop at any time o No true conclusion (especially in a world where we update). Also keeps people coming back o All facts o Usually about an event or conflicts o Associated with hard news: breaking news  Usually breaking if it happened:  The day before  They day of  Currently happening o Potential test question: the news outlet you work for found out that an alligator attacked and killed a child at Disney early this morning. What would it be called when you report on the ongoing story throughout the same day:  Hard news  Soft news  Breaking news  Feature o What we get out of it:  What happened initially/police report  Soft news o News that entertains or informs o More focus on the human interest and novelty  People  Places  Issues o Less immediate o Can be based on a news event: post-breaking news story  What happens if a story is in between? o Can be hard news in the fact that it went to court, or something like that, but is a story of human interest  A story can morph from hard news to soft news as you cover the whole story (Ex. Orlando shooting) Hard news is the corner stone for media writing


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