×

### Let's log you in.

or

Don't have a StudySoup account? Create one here!

×

### Create a StudySoup account

#### Be part of our community, it's free to join!

or

##### By creating an account you agree to StudySoup's terms and conditions and privacy policy

Already have a StudySoup account? Login here

## week 3 notes

by: odette antabi

4

0

2

# week 3 notes mkt302

odette antabi
UM
GPA 3.6

### Preview These Notes for FREE

Get a free preview of these Notes, just enter your email below.

×
Unlock Preview

### Preview these materials now for free

Why put in your email? Get access to more of this material and other relevant free materials for your school

## About this Document

complete notes for week3
COURSE
Marketing Research
PROF.
Tsiros
TYPE
Class Notes
PAGES
2
WORDS
CONCEPTS
week, 3, MKT302, notes, UM
KARMA
25 ?

## Popular in Marketing

This 2 page Class Notes was uploaded by odette antabi on Wednesday September 14, 2016. The Class Notes belongs to mkt302 at University of Miami taught by Tsiros in Fall 2016. Since its upload, it has received 4 views. For similar materials see Marketing Research in Marketing at University of Miami.

×

## Reviews for week 3 notes

×

×

### What is Karma?

#### You can buy or earn more Karma at anytime and redeem it for class notes, study guides, flashcards, and more!

Date Created: 09/14/16
Conjoint analysis: technique that researchers and marketers use to understand how individuals value features (or attributes) of products or services by determining their trade offs between different levels of these features. Example: computer Processor 2  0 3 1 HD 200 0 300  1 Mem 2  0 4  1  You can create 8 different combinations with that numbers  The Y is going to be utility/ranking that is depending on each individuals choice  Only 3 coefficients in regression analysis Example: shoes. There are 3 levels we need to create dummy variables Sole Plastic, Poly, Rubber Sole 1 0 1 Sole 2  0 1 we always have 1 dummy variable less than options sole 1 sole 2 Plastic 1 0 when sole1 is 1  plastic Poly 0 1 when sole2 is 1 Poly Rubber 0 0 when both are 0  rubber 1,1 combination does not exist. It would be a combination of plastic and Poly that we don’t have calculate part-worth’s a11 – a13 = b1 a12 – a13 =b2 a11 + a12 + a13 = 0

×

×

### BOOM! Enjoy Your Free Notes!

We've added these Notes to your profile, click here to view them now.

×

### You're already Subscribed!

Looks like you've already subscribed to StudySoup, you won't need to purchase another subscription to get this material. To access this material simply click 'View Full Document'

## Why people love StudySoup

Jim McGreen Ohio University

#### "Knowing I can count on the Elite Notetaker in my class allows me to focus on what the professor is saying instead of just scribbling notes the whole time and falling behind."

Allison Fischer University of Alabama

#### "I signed up to be an Elite Notetaker with 2 of my sorority sisters this semester. We just posted our notes weekly and were each making over \$600 per month. I LOVE StudySoup!"

Steve Martinelli UC Los Angeles

#### "There's no way I would have passed my Organic Chemistry class this semester without the notes and study guides I got from StudySoup."

Parker Thompson 500 Startups

#### "It's a great way for students to improve their educational experience and it seemed like a product that everybody wants, so all the people participating are winning."

Become an Elite Notetaker and start selling your notes online!
×

### Refund Policy

#### STUDYSOUP CANCELLATION POLICY

All subscriptions to StudySoup are paid in full at the time of subscribing. To change your credit card information or to cancel your subscription, go to "Edit Settings". All credit card information will be available there. If you should decide to cancel your subscription, it will continue to be valid until the next payment period, as all payments for the current period were made in advance. For special circumstances, please email support@studysoup.com

#### STUDYSOUP REFUND POLICY

StudySoup has more than 1 million course-specific study resources to help students study smarter. If you’re having trouble finding what you’re looking for, our customer support team can help you find what you need! Feel free to contact them here: support@studysoup.com

Recurring Subscriptions: If you have canceled your recurring subscription on the day of renewal and have not downloaded any documents, you may request a refund by submitting an email to support@studysoup.com

Satisfaction Guarantee: If you’re not satisfied with your subscription, you can contact us for further help. Contact must be made within 3 business days of your subscription purchase and your refund request will be subject for review.

Please Note: Refunds can never be provided more than 30 days after the initial purchase date regardless of your activity on the site.