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Persuasion class

by: Michelle Goldsborough

Persuasion class STRC 2112

Michelle Goldsborough

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week 3 lecture 2 notes on aristotle and plato among other thoerists
Strategies and Tactics of Persuasion
Abbe Depretis
Class Notes
Theory, Aristotle, Plato, scott
25 ?




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This 3 page Class Notes was uploaded by Michelle Goldsborough on Wednesday September 14, 2016. The Class Notes belongs to STRC 2112 at Temple University taught by Abbe Depretis in Fall 2016. Since its upload, it has received 58 views. For similar materials see Strategies and Tactics of Persuasion in Strategic Communication at Temple University.

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Date Created: 09/14/16
*theorists in yellow* Persuasion Reception and Responsibility Chapter 3 Traditional, Artistic, and Humanistic Approaches to Persuasion Aristotle’s Rhetoric  Adaptation to Context and Purpose  Audience Adaptation and a Common Universe of Ideas  Types of Proof o Ethos-artistic; charisma, characters, credibility o Pathos-artistic o Logos-artistic o Places of Argument  Artistic-what’s in the picture, in the speech itself, inartistic exists outside of the frame, lighting, location, frame  The Potency of Language- the idea that language shapes our world o i.e. dreamers vs. aliens-how we talk about things A common use of ideas-the enthymeme-we all kind of understand and we don’t need to explain them that much Plato’s Dialogic Approach  Plato believed that as humans we do not see absolute truth directly, but only glean indirect images, glimpses, or shadows of the truth  Plato used dialogue, or the dialectic method, to pursue these truths  Dialogue is a form of discussion where the parties ask and respond to questions from the other parties involved Scott’s Epistemic Approach  Departure from Aristotelian tradition o Although truth can be stable at times, according to Scott it cannot be static in an ever-changing, 24/7, multi-cultural world o Rhetoric is a process of constant discovery in which truth is seen as moments in “human, creative processes.” o Robert Scott’s perspective is clearly shows us why simply learning a set of tactics of persuasion is not enough for students of communication  Here’s how to use the elements, here’s how to persuade. We need to look at how words are being created and used to understand how to persuade. We need to come from the persuade perspective Quantilian’s Focus on Character Quintilian established a public school of rhetoric in Rome in the first century AD  His Institutio Oratoria, is noted for his focus on the character of the speaker o It begins by focusing on the character of the person rather than establishing the truth of the content  Although, the logic of Quintilian’s argument for the importance of character probably suffers because of all the exceptions he covers  As in the days of the Roman Empire, establishing believability is a critical burden of the persuader today and challenge to Quintilian’s thesis-he’s not focused on getting people to believe you as much o Teaching the ethics of the speaker and teaching people to be good leaders and speakers. He’s trying to get his people to have ethical leadership. He goes from birth to death from the time they are born to the time they die and being ethical throughout Burke’s Dramatistic Approach  Keneth Burke draws upon his study of motivation by using key terms from drama o His pentad (or five key terms) includes: 1. The act or description of what takes place 2. The scene providing the background or context of the act 3. The agent or the person who performs the act 4. Agency or the means of instruments of accomplishing the act-how - 5. The purpose Fisher’s Narrative Approach  Walter Fisher developed the narrative paradigm as a synthesis of: o Argumentative and aesthetic themes; o Challenging the notion that persuasive communication must be argumentative in form and evaluated by standards of formal logic; o The narrative paradigm subsumes rather that denies the rational world paradigm Visual Rhetoric -It continues to be a contested issue among rhetorical scholars -Given that no propositional arguments exist, many rhetoricians do not think visual rhetoric exists independently from verbal or textual arguments -Nevertheless, a few rhetorical scholars advocate for the necessity of considering the visual elements of rhetoric Power-Oriented Perspective -Social movement-typically a label to designate a critical mass of people coming together to address problematic actions. Marching, sit ins, using the body as a persuasive tool -Critical theory- focuses on inequitable situations and injustices- analyzing a photograph or speech and thinking critically about how power is being constructed. You aren’t saying that something is bad -Radical movements- the question of whether intimidation, harassment, force, and violence are justifiable has no easy answer. Radical movements are more violent and tend to bring once radical movements into the moderate realm. MLK comes and boycotts buses and people say he is radical and malcome x comes along and says we should listen to MLK. Radical movements make the radical seem calmer. The new make the old seem good.


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