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FYS Week 3 Berger Presentation notes

by: merlec16

FYS Week 3 Berger Presentation notes FYS 100

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About this Document

notes taken on the presentations in class on the three Berger videos
Discovering the Avant-Garde
LeighAnn Hallberg
Class Notes
commodities, avant-garde, Gender, berger, notes, wealth, Advertising
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This 3 page Class Notes was uploaded by merlec16 on Thursday September 15, 2016. The Class Notes belongs to FYS 100 at Wake Forest University taught by LeighAnn Hallberg in Fall 2016. Since its upload, it has received 7 views.


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Date Created: 09/15/16
FYS Berger Presentations Notes: Episode 2: Ways of Seeing Gender  Berger believed in nude paintings- women are not being celebrated  European paintings women are objectified by men viewers  Depicted by masculine viewpoint and depicted as objects of pleasure  There’s a different between naked and nudity in art  To be naked is to be without clothes, to be oneself, and to be without disguise  Nudity- seen naked but not recognized as yourself, takes away subjects humanity, they are seen as object  Adam and Eve- god punished Eve in a harder manner  Recurring theme of women being shown and blamed  Adam judged eve  Male spectator judges woman  Nudity is costume that they wear to impress the spectator  Artists paint nudes in unnatural positions- impossible to recreate in reality  Nudes are painted solely for the pleasure of others  Figure holding mirror, but still smirks in acknowledgment of spectator  Berger- paint a naked woman because you want to look at her but put a mirror in her hand and call it vanity  Males admire women in the painting  Stereotype that woman have no appetite besides being readily available for male pleasure  The allegory of good and bad government – woman is a symbol of beauty and thoughtfulness o Not restrained by society’s norms  Genre of European art describes how woman thought of themselves during that time  Woman always tried to impress men  Female nudity is not celebrated but rather the reward of pleasure and control is celebrated by men  Men were seen as superior to women Episode 3: Consumption- Way of seeing oil painting  Properties of oil painting- very glossy, shiny, luminescent  Oilthaint can me mixed and create lots of shadow and detail  16 century European trade o Lot of wealth flowing into Europe o Created idea of possession o Oil can create good impression of possession over object  Oil was used a lot by rich and wealthy people in order to show possession over commodities and property  Materialism  Giant orchestras to inspire pride  Art is not always used for good, is not always sacred or moral  Wasn’t about art itself but instead about showing properties  Berger tried to show nice possessions and objects in paintings, once captured on paint you owned it  Owning art became synonymous with owning something expensive  European trade- tangible ownership of art  World is there for them to furnish it  Other societies that also celebrated wealth – more social and honoring o Not simply about value  Food, furniture, commodities, were subject of art  Developed wealth of owner  Animals were depicted as property- painted like furniture  Houses and buildings were painted as large houses that an individual could own- wealth  Portraits also showed tangible ownership o People painted like furniture, emphasis on what they own not themselves o Were only commissioned by those who had wealth  “I was an object of respect and envy”  People being tended to and cared for – didn’t have to work  Portrayal of women and clothes- faces are obscure but clothing is detailed o “Swimmers in seas of satin”  Classical literature and mythology o Emphasis on going out and buying as much as you can  Landscapes very popular o Portrayed private property o This is my land- even though it’s nature  Idea of commercialism- bragging about wealth  Importance of light and time o Holding moment in time between two fingers  Paintings are advertisement for elegance Episode 4: Advertising  Advertising creates alternative way of life- stimulates imagination  Similarities between oil paintings and advertising  Statues are common as well- they show prestige and class  Paintings and advertisements have difference o Presence of glamour in advertisements o Glamour- something that can be obtained for anyone that decides that they cannot afford to NOT be glamorous o Social envy did not exist in time of oil paintings o Oil paintings created to show wealth o Lived in aristocracy o No idea of social mobility in oil paintings – no envy because no imagination of transferring class  Nowadays there is social mobility and envy is present  Publicity makes us believe that our relationships in life will become glamourous and radiant because of our possessions  Downside of advertising- envious consumers  Job of advertisers to make something exciting  Advertisement makes product more appealing and desirable  Idea of dreams and fantasies o Dream of later tonight  Everyone having great fun time/life  Great Gatsby  Sky vodka – jewelry, fancy, luxurious lifestyle o Skin dream  Being beautiful  Wearing heels will make you “better”  Selling idea not product o Faraway place dream  If we had this beer, we would be having as great of a time  Product is not main idea of advertisement General Notes:  Originally oil paints were signs of wealth – demonstrated power and authority o Colors that made oil paint came from travel and discovery  How do oil paintings function today? o Rare in itself/ now it’s more about provenance (popularity)  Main point about advertising and commodities o


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