New User Special Price Expires in

Let's log you in.

Sign in with Facebook


Don't have a StudySoup account? Create one here!


Create a StudySoup account

Be part of our community, it's free to join!

Sign up with Facebook


Create your account
By creating an account you agree to StudySoup's terms and conditions and privacy policy

Already have a StudySoup account? Login here

COM 107, Week 3 Notes

by: Christina Ambalavanar

COM 107, Week 3 Notes COM 107

Marketplace > Syracuse University > COM 107 > COM 107 Week 3 Notes
Christina Ambalavanar
View Full Document for 0 Karma

View Full Document


Unlock These Notes for FREE

Enter your email below and we will instantly email you these Notes for Communications and Society

(Limited time offer)

Unlock Notes

Already have a StudySoup account? Login here

Unlock FREE Class Notes

Enter your email below to receive Communications and Society notes

Everyone needs better class notes. Enter your email and we will send you notes for this class for free.

Unlock FREE notes

About this Document

Week 3 notes
Communications and Society
R. Ford
Class Notes
Communications, Intro to Communication, Society, Media, SocialMedia




Popular in Communications and Society

Popular in Department

This 2 page Class Notes was uploaded by Christina Ambalavanar on Thursday September 15, 2016. The Class Notes belongs to COM 107 at Syracuse University taught by R. Ford in Fall 2016. Since its upload, it has received 46 views.

Similar to COM 107 at Syracuse


Reviews for COM 107, Week 3 Notes


Report this Material


What is Karma?


Karma is the currency of StudySoup.

You can buy or earn more Karma at anytime and redeem it for class notes, study guides, flashcards, and more!

Date Created: 09/15/16
Media Research Theory  Uses and gratifications (receiver): when people use media so they’re not alone (ex: watching Netflix while home alone), able to keep up with the trends  Agenda setting (sender): media sets what’s important to think about in their opinion, they show you what they want you to see to their benefit  Priming (sender): the media teases you, tells you what’s important that’s coming up so you’ll be more likely to come back  Framing (sender): the media shapes the story based on their perception  Selective exposure (receiver): we select which messages to pay attention to based off our own bias, beliefs, ideals, morals, etc. Media Research  Who says what to whom with what effect?  Advertisers/retailers use market research o To figure out who you are as a receiver o To get into the mind of the consumer o Make advertisements, etc. accordingly  Social construction of reality  Window on the world o Is the “what” real or is it constructed? Propaganda Research  Hypodermic Needle Model  Mass media messages persuade all people powerfully and directly  People believe the media is so powerful that it has the potential to hurt people o Bad things can happen when people see certain things in the media o Censorship came about for the need to protect children, violence-prone people, etc. Strong Effects on the Media Social Learning Theories: tries to enforce cooperation, creativity, confidence, can-do attitude Cultivation Theories: they serve a purpose in changing people’s thoughts and ideas Limited rights for commercial speech Government control over media lead to industries regulating what was released, which lead to ratings, banning, etc. Morals: things/practices that you hold true to gas an individual Ethics: what people as a group agree to follow, rules that govern human conduct Law: rules that meet the need to control, regulate, and legislate ethical conduct at the individual, corporate, and government Unprotected Forms of Expression  Obscenity o Under Miller vs. California (1973)  Material as a whole appeals to a prurient interest  Depicts or describes sexual contact in a patently obscene way  Material, as a whole, lacks serious literary, artistic, political, or scientific value o Red Lion Broadcasting vs. UCC  Broadcasters may be punished for indecency or profanity Columbia School of Thought  Two-step flow model of communication o People (opinion leaders) watch media frequently o Opinion leaders pass along media content (and their interpretation of it) to others  Even if the original intent is to empower or sell a product, public opinion leaders can set the agenda and also have the expression of their opinion  Where are these theories at play? o Spiral of Silence: people are silent because they know they have an unpopular opinion  Example: Trump supporters  The silent majority isn’t represented in media since no one speaks  Minority opinions are what makes the news since the majority is too scared to talk about it o The Third-Person Effect: people assume things affect all other people but not themselves  Example: people think a message is only for older people or young people or overweight people, etc., not themselves


Buy Material

Are you sure you want to buy this material for

0 Karma

Buy Material

BOOM! Enjoy Your Free Notes!

We've added these Notes to your profile, click here to view them now.


You're already Subscribed!

Looks like you've already subscribed to StudySoup, you won't need to purchase another subscription to get this material. To access this material simply click 'View Full Document'

Why people love StudySoup

Steve Martinelli UC Los Angeles

"There's no way I would have passed my Organic Chemistry class this semester without the notes and study guides I got from StudySoup."

Kyle Maynard Purdue

"When you're taking detailed notes and trying to help everyone else out in the class, it really helps you learn and understand the I made $280 on my first study guide!"

Bentley McCaw University of Florida

"I was shooting for a perfect 4.0 GPA this semester. Having StudySoup as a study aid was critical to helping me achieve my goal...and I nailed it!"


"Their 'Elite Notetakers' are making over $1,200/month in sales by creating high quality content that helps their classmates in a time of need."

Become an Elite Notetaker and start selling your notes online!

Refund Policy


All subscriptions to StudySoup are paid in full at the time of subscribing. To change your credit card information or to cancel your subscription, go to "Edit Settings". All credit card information will be available there. If you should decide to cancel your subscription, it will continue to be valid until the next payment period, as all payments for the current period were made in advance. For special circumstances, please email


StudySoup has more than 1 million course-specific study resources to help students study smarter. If you’re having trouble finding what you’re looking for, our customer support team can help you find what you need! Feel free to contact them here:

Recurring Subscriptions: If you have canceled your recurring subscription on the day of renewal and have not downloaded any documents, you may request a refund by submitting an email to

Satisfaction Guarantee: If you’re not satisfied with your subscription, you can contact us for further help. Contact must be made within 3 business days of your subscription purchase and your refund request will be subject for review.

Please Note: Refunds can never be provided more than 30 days after the initial purchase date regardless of your activity on the site.