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Test 101 Week 1 Notes

by: Lai Jing Su

Test 101 Week 1 Notes test101

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Lai Jing Su

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This is the test upload
test webinar session
lai jing
Class Notes
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This 3 page Class Notes was uploaded by Lai Jing Su on Thursday September 15, 2016. The Class Notes belongs to test101 at University of Florida taught by lai jing in Fall 2016. Since its upload, it has received 4 views.


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Date Created: 09/15/16
● Adventures In Media And Cultural Studies   ○ Douglas M. Kellner and Meenakshi Gigi Durham  ■ About the authors:   ● Kellner: Ph.D in philosophy at Columbia University   ○ Critical theorist and media culture theorist at the Frankfurt  Institute  ● Durham   ○ Ph. D from University of Florida   ○ Professor of gender issues….  ● Ideologies and culture  ○ Culture continues to advocate the actions and ideology upon society   ■ Ideology   ● Claims all cultures have their own bias, interests, and values from  social groups   ● Great influence on technology   ○ Main influence   ■ Ideologists focus on all forms of societal issues   ● Gender, ethnicity  ● Cultural hegemony   ○ Analyzes how people and industries of higher social structure use their influence  and power to convince the lower social structure that their interests should align  with the higher social structure   ■ Critical theorists:   ● Mass media   ○ Reproduced the existing society and manipulated mass  audience into obedience   ■ I.e. communism: the government controls the  media to fulfill their propaganda of control and  promote betterment of state  ■ Utilize media to promote collective conscience and  avoid any dysfunction   ○ I..e High School: social hierarchy   ■ Hegemony in action on a smaller scale   ○ Frankfurt school  ■ Though culture merely reproduced society and manipulated mass  audiences into obedience   ● Critical theory/hegemony expressed through this  ○ Theorists that used the idea of critical theory in their works   ■ Walter benjamin   ● Created a public more able to actively engage large range of  social phenomena   ■ Jurgen Habermas   ● Bourgeois Public Sphere   ○ “Fordism”  ■ Assorted forms of media culture generated according to types and with a  well organized division of labor   ● Structural functionalism   ● Different culture in different societies   ○ Reading and relationship   ■ Material culture   ● Any physical object to which we give social meaning   ● History is necessary to contextualize symbols   ■ Symbolic culture: ideas and beliefs of a group of people   ● History causes us to appreciate the evolution of symbolic culture  across time   ■ Counter cultures   ● Past historical   ● Society at a glance   ○ 1600 & 1700s: slavery was considered a “norm”  ● Disregarding the historical context of slavery judges the societal norms of a culture  outside of their element. As a researcher all perspectives should be evaluated and  thought about  ● Media culture and modernism   ○ We have moved to the age of Modernisms where the power of science and  technology has developed  ■ Society revolves around the consumption of images, commodities, and  spectacles  ■ The power of science and technology has made us more dependent on  products   ■ Marshal Mcluhan   ● people are always in contact with others through media  ● Global culture shift  ○ Technological determinism   ■ Tech provides the primary driving force behind social change   ● The medium is the message   ■ Distorts our sense of time and space, creates disconnection with old  social values   ○ Cultural imperialism   ■ Imposition on one culture’s beliefs and practice on another culture  through mass media and consumer products   ● “Cornucopia of the world”  ● Critical improvements in British culture   ○ Birmingham school criticized current culture and society   ■ More attention payed to sexism, racism, homophobia, and other societal  issues   ■ Used these studies to resolve tensions and improve culture   ■ Unique British culture today due to recognizing issues and resolving issue  ● What can we take away from this reading  ○ Society will never stop evolving   ■ Pros: laws, social norms, and value will keep changing   ● Gay marriage, abortion  ■ Con: loss of tradition (language, cultural background)  ○ Culture can be influenced by dominant groups  ■ Pros: may create a sense of order and social cohesion   ■ Con: violates multiculturalism   ○ Western society is ever changing and mass media continues to follow   ■  Pro: through changing of culture, society will always have mass media at  their fingertips  ■ Con: media is not 100% effective  ○ Retrospection and history are necessary for understanding society   ○ Media is impacted by the society around us and has become more  technologically advanced  


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