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CTCS 191, Intro to T.v and Video

by: Abi Sommers

CTCS 191, Intro to T.v and Video CTCS 191

Marketplace > University of Southern California > CTCS 191 > CTCS 191 Intro to T v and Video
Abi Sommers
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About this Document

These are the notes from Week 4's lecture on SciFi and BattleStar Galactica
Intro to T.V and Video
Ellen Seiter
Class Notes
SciFi, tv, video, intro, Film, Cinema




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This 2 page Class Notes was uploaded by Abi Sommers on Friday September 16, 2016. The Class Notes belongs to CTCS 191 at University of Southern California taught by Ellen Seiter in Fall 2016. Since its upload, it has received 40 views.

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Date Created: 09/16/16
9/14    Week 4  Branding of SyFY Channel Science Fiction TV Sy Fy ­ why change names? ­ Wanted to rise above aliens and out space niche ­ Encourage more light viewers versus diehards . WWE used to attract young fans and  groom them to be sy fy fans ­ Have a brand for gaming online ­ Sy Fy/ big launch emphasizing rhyme with wi­fi Sci Fi ­ Begun in late 80s by a couple devoted fans reached 30 major markets ­ Bought by usa Networks ­ Usa bought universal vivendi 2001 ­ Then universal nbc 2004 ­ Global roll out to 50 global markets sesp. Latin america, russia, asia  SYFY­ a brand named after a genre ­ Other examples of channels named after genre? ­ Comedy  ­ Cartoon network ­ Gameshow network ­ Food network ­ Problems from a branding point of view? ­ Cant show outside the genre ­ Limiting audience What is science fiction?  ­ space opera ­ realistic but technologically based ­ machines and inventions             Fantasty ? ­ Requires set up of whole world, most of work of show is setting up world  ­ Unreal things can happen ­ Beings that dont exist ^ similar fan base, similar expectations Value of science fiction fans ­ Fantasy and science fiction dominate comic­com ­ Loyal fans and avid followers of news ­ Boost opening weekend box office numbers ­ Spread the word (and condemnation) avidly through social media ­ Repeat viewers, buyers of video games, boxed sets and merchandise, theme park  attendees ­ Science fiction fans turned out to be first adopters of technology Trademark ­ Sci fi was a word in regular uses ­ Difficult to register as a trademark ­ Trademarks are key to licensed merchandise and stable brand identity ­ Filing with federal agency must prove business record; much check for no conflicts ­ More than a business name, trademarks unlike copyright that happens when it is created Frankenstein , the first cyborg story ­ Origins of genre in novel by mary shelley. Summer telling german ghost stories with lord  Byron and Percy Bysshe Shelley ­ Romantic themes in the desire for immortality, the sublime experience of nature, the  inevitability and horror of death ­ Dr. frankenstein was the first hacker. Frankenstein’s monster the first byborg What goes wrong when humans play god? ­ Technologies created by science can have unintended conferences; cautionary tales  taht pursue religious, philosophical Today’s screening ; ­ Battlestar Galactica was a cult favorite, originally on network TV ­ Re­envisioned by Ron Moore  2004­2009 ­ Early example of a cable station drawing audience and prestige through original  programming ­ In some ways, deeply artistic, existentialist works. 


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