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MC Chapter 5 Notes

by: Danielle Rios

MC Chapter 5 Notes MC 101

Danielle Rios
GPA 3.6

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About this Document

These notes outline Chapter 5 in The Media of Mass Communication, 11th Edition, by John Vivian.
Mass Communications and Society
Mr. Michael Simmons
Class Notes
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This 3 page Class Notes was uploaded by Danielle Rios on Friday September 16, 2016. The Class Notes belongs to MC 101 at Southeast Missouri State University taught by Mr. Michael Simmons in Fall 2016. Since its upload, it has received 10 views.

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Date Created: 09/16/16
Chapter 5 Sound Media Long-Term Symbiosis  Airplay Marketing o Airplay: radio devoting time on the air to particular recordings  Program Efficiency o Cultural Fallout: the switch to recorded media made radio less interested in local culture o Payola: bribing someone in order to promote a product Recording Industry  Big Four o Universal Music o EMI o Warner Music o Sony Music (BMG)  File-Swapping Blow o Shawn Fanning created Napster, a technology which allowed people to swap music online  iTunes Recovery o Steve Jobs released iTunes in 2001 Radio Industry  Government Licensing o Federal Radio Act: established that the gov. could regulate radio (1927) o Ownership Limits: encouraged local ownership and caped how many radio stations could operations o Technical Restrictions: gave radio stations set frequencies and signal strengths to prevent drowning each other out o Content Requirements  Held to the standard of public interest, convenience, and necessity  Trusteeship Concept o First Amendment protects free expression o Trusteeship concept: for the benefits concerning the public interest, the government serves as a trustee o Marketplace concept: fate of businesses is determined by listeners Characteristics of U.S. Radio  Radio Infrastructure o Advertising: commercials, education, etc. o Ownership Limits  Telecommunications Act: ended limitations on chain ownership of radio (1996) o Localism: people were issued broadcasting licenses for their community o Two-Tier Infrastructure  Scope of Radio Industry o Two Technologies  Frequency Modulation: with this technology, signals travel in straight lines (aka FM)  Amplitude Modulation: with this technology, signals curve (aka AM) o Public Radio o Radio Chains o Formats: many new formats and genres of radio stations have become popular Influence of Radio  Radio Ubiquity o Arbitron is a company which measures who/how many people listen to the radio  Radio Content o Radio Entertainment  Affiliates: local station which is affiliated with a network o Radio News  Breaking News reported live events  Headline Service were new stories which were short  All-News was a station which only delivered news  News Packages were in-depth news stories (NPR) o Decline of Radio News  Talk Radio o During this time, people were able to call and talk on the radio live with the host  Public Radio o Corporation for Public Broadcasting: agency which provides federal funding of non-commercial radio o Morning Media and The Takeaway are prime examples of successful public radio Radio Industry Directions  Satellite Radio o Terrestrial Radio: transmission via land-based towers rather than satellites  New Technologies o iPod o Podcasting o On-Demand Radio is available so people can hear their favorite radio stations when they want to Notes by Danielle Rios


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