Senior Summit Notes
Senior Summit Notes MKT 331
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This 2 page Class Notes was uploaded by Callie Lusk on Saturday September 17, 2016. The Class Notes belongs to MKT 331 at Western Kentucky University taught by Melancon in Fall 2016. Since its upload, it has received 7 views. For similar materials see Social Media Marketing in Marketing at Western Kentucky University.
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Date Created: 09/17/16
Senior Summit Notes Making your Social Media Professional 93% of companies are checking your social media. 70% of employers have resented hiring someone because of something they saw on their social media. 70% of employers have pursued a candidate because of things on their social media 41% of employers will refuse to hire you if they cannot find you on social media. o 76% check Facebook o 53% check Twitter o 48% check LinkedIn o 77% on Youtube Anything with your name on the internet is free game for employers Mostly looking for conduct and culture/fit. Also checking qualifications Airport test: If I had to be stuck in the airport with this person for 24 hours, would I be ok being with them? Your social media will speak for you before you can say anything to an employer behind your resume. What helps your social media? Involvement groups within Business college Volunteering Creativity Following the company Good writing skills Well-rounded Interacting with social media sites Recommendations from others SEO Search Engine Optimization o How results are presented on search engines o Google your own name and see what pops up o Look at profiles of professionals you want a job with o Think like google What are headlines, summary, experience, skills, endorsements, etc. o Look up companies social media profiles Be social Join/follow professional groups on social media Follow professional groups/blogs Follow companies you want to work for Leave Amazon book reviews Connect to people you want to work for o Don’t follow the CEO, but someone in your area of focus. PERSONALITY GETS YOU JOBS Remove all privacy settings from LinkedIn o Send people to the handles you want them to look at o Add classroom friends as connections
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