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COMM 3356, Week 4 Notes

by: Theresa Nguyen

COMM 3356, Week 4 Notes Comm 3356

Marketplace > University of Houston > Communication > Comm 3356 > COMM 3356 Week 4 Notes
Theresa Nguyen
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About this Document

Describe how planning your presentations leads to credibility. Analyze presentation audiences in terms of message benefits, learning styles, and communicator styles. Organize and gather content for...
Business-Professional Comm
Suzanne Buck
Class Notes
Planning Presentations
25 ?




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This 2 page Class Notes was uploaded by Theresa Nguyen on Sunday September 18, 2016. The Class Notes belongs to Comm 3356 at University of Houston taught by Suzanne Buck in Fall 2016. Since its upload, it has received 2 views. For similar materials see Business-Professional Comm in Communication at University of Houston.


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Date Created: 09/18/16
Chapter 14: Planning Presentations Planning the Content of Your Presentation  Analyze your audience to make sure you’re addressing their needs and speaking to them in the way that is most appealing and easy to learn.  Develop your ideas by identifying the key facts and conclusions related to your topic  Construct your message to focus on the key takeaway concepts and to provide supporting points throughout Who Are the Key Decision Makers?  For internal presentations, think about those individuals who have the most influence and authority to act on your ideas.  For presentations to clients, customers, and prospects, think about who you perceive as the most likely prospects for future business What Is the Learning Style of Your Audience?  Visual learners - learn best from illustrations and simple diagrams to show relationships and key ideas - make up about 40 percent of the population  Auditory learners - like loud, clear voices and believe emotion is best conveyed through voice - comprise roughly 40 percent of the population  Kinesthetic learners - need to participate to focus their attention on your message and learn best - make up about 20 percent of the population Creating a Positioning Statement  Positioning statement - frames your message in appealing terms to your audience members and demonstrates clear and valuable benefits to them. Providing an Overview Statement  Ideally, you can state your overview in one to three sentences in simple, conversational language  An overview segments the presentation in terms of three key benefits or takeaway messages PREP Method  State your position  Provide the reasons  Give an example  Restate your position Conclude with an Effective Review  Make sure to have a strong finish  Recap your message in just a few sentences  Provide a call to action Prezi Presentations  Practice, practice, practice.  Create a sense of adventure and enthusiasm  Use motion effectively  Integrate video, pictures, graphics, and other images  Make sure your key messages are the emphasis Applying the Story Line Approach to Your Presentations  The story line allows your listeners to engage on a deeper level emotionally and intellectually  People remember stories more easily than they do abstract information, and they are more likely to act on what they hear via stories.


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