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COMM 3356, Week 4 Notes

by: Theresa Nguyen

COMM 3356, Week 4 Notes Comm 3356

Marketplace > University of Houston > Communication > Comm 3356 > COMM 3356 Week 4 Notes
Theresa Nguyen
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About this Document

Explain characteristics of the emerging Social Age. Use blogs, wikis, forums, and other social tools for effective communication within organizations. Create blogs for effective external communicat...
Business-Professional Comm
Suzanne Buck
Class Notes
Social Media for Business Communication
25 ?




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This 2 page Class Notes was uploaded by Theresa Nguyen on Sunday September 18, 2016. The Class Notes belongs to Comm 3356 at University of Houston taught by Suzanne Buck in Fall 2016. Since its upload, it has received 2 views. For similar materials see Business-Professional Comm in Communication at University of Houston.


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Date Created: 09/18/16
Chapter 8: Social Media for Business Communication Communicating in the Workplace in the Social Age  Social Age - an era in which people engage in networked communication, collaborate across boundaries, and solve problems communally. Organize Your Dashboard to Control Your Communication and Information Flow  Nearly all social software systems contain a dashboard, your front page when you log in to the system, which operates as your communication hub.  In most cases, you can customize the dashboard to display the features that most interest you. Use Wikis for Team Communication  Wikis - collections of pages that anyone with approved access can edit, thus lending themselves to collaborative writing. - allow employees to collaborate and participate in decision making more easily, creatively, and effectively - create a culture of transparency, simplicity, and openness Write Posts for Your Organization  The primary goal of blogs for organizations is effective public relations (PR)  PR is fundamentally about building relationships with employees, customers, communities, the media, and other stakeholders  A primary goal of building these relationships is to improve corporate reputation or credibility. Corporate Reputation  Corporate reputation - an intangible asset that allows the company to better manage the expectations and needs of its various stakeholders, creating differentiation and barriers vis-à-vis its competitors - the intellectual, emotional and behavioral response as to whether or not the communications and actions of an organization resonate with their needs and interests Managing Your Online Reputation  Personal brand - A unique set of professional skills and attributes that others associate with you Use Social Media Ethically  Much more than your online reputation is at stake with social media use; the reputation and performance of your company is at stake as well  The line between what you believe is private use of social media and your role as an employee can be murky, since your private actions can damage your employer and hurt your career.


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