PR Week 4
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This 2 page Class Notes was uploaded by Rachel Vigil on Sunday September 18, 2016. The Class Notes belongs to JTC 351 at Colorado State University taught by Goodwin, Jill Suzanne in Fall 2016. Since its upload, it has received 3 views.
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Date Created: 09/18/16
Week 4: Developing a PR Plan Identifying the situation How to we make sure to understand what they want from us? Identify problems/solutions Establish preliminary objectives Gathering information Work with sources The organization Outside references Brainstorming Focus group interviews Surveys Media Databases Demographics Analyzing information Is it reliable? Check for contradictions Eliminate erroneous information Confirm the credibility 8 elements of a PR plan (happens after the background meeting) o Situation Telling the client why this program is needed SWOT Analysis Strengths, weaknesses, opportunities, threats o Objectives Must be realistic and measurable 2 types of Campaign objectives Informational objectives o Increasing awareness of the company Motivational objective o Motivating the public to act (buy, support, sponsor etc) o Audience No such thing as a general public o Strategy o Tactics “I am doing a press release because I believe it can help __” o Calendar o Budget o Evaluation Submitting a plan for approval o Title Page o Statement of Principles o Responsibilities
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