MSCH-C 213 Week One
MSCH-C 213 Week One MSCH-C 213
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This 3 page Class Notes was uploaded by Abigail Billing on Sunday September 18, 2016. The Class Notes belongs to MSCH-C 213 at Indiana University taught by Suzannah Comfort in Fall 2016. Since its upload, it has received 11 views. For similar materials see Intro to Media and Society in The Media School at Indiana University.
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Date Created: 09/18/16
MSCH-C 213 Week One Media Literacy Only about 1/3 of the world is online - Inequality of access - However every two years information data doubles Our brains on media today - Exposed to lots of information – especially since the rise of internet - Brings up two main issues o choice and attention/memory Choice : Multi-tasking who is multi-tasking o sensation seekers (those who are easily bored/seek excitement) o high “need for cognition” (desire to use thinking power) We are not as good at multi-tasking as we think o Reduces productivity o Reduces memory of the activity Attention: Automaticity A mental state where our minds operate without any conscious input from us. – Basically autopilot Our brains automatically filter most messages – choose to ignore them o Benefit: efficiency o Drawback: subject to manipulation Our brains can be primed. Exposure to one stimulus can influence subsequent behavior/thoughts Our brains use mental shortcuts when making decisions such as relying on information that is stored in memory. Internal: Conscious thought about behavior Behavior relevant BEHAVIOR cognitive activity External: Mere perception of another’s behavior MSCH-C 213 Week One Why is the lack of Media Literacy a problem? It means our choices are often non-conscious and our attention is not goal driven (advertisers are counting on that) Media Literacy Approach Regain Control o Personal locus: your goals and drives conscious vs. unconscious decisions. o Knowledge Structures: memory storage of factual & social info o Skills: Analysis What are the elements of the message? Evaluation Is it better/worse then other examples? Groups What type of show? How does it fit into other media? Induction Patterns, polling, using facts to find conclusion Deduction Looking at conclusion and finding facts Synthesis How does this go with my existing knowledge? Abstracting Finding the core truth Media Literacy is Multi-Dimensional Cognitive, emotional, aesthetic, moral It is a continuum not a category o Phases of literacy from learning languages to understanding narrative storytelling to developing skepticism and social responsibility (fig, 2.2 in textbook) Where should you be? Now (beginning of semester) o Developing skepticism and/or intensive development Questioning ad claims, detailed knowledge of media output, quick processing of media messages End of Semester o Critical appreciation and /or social responsibility MSCH-C 213 Week One Evaluating messages within social context, judge value to society, take moral stand that some messages are more constructive for society then others through thorough analysis of media landscape.
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