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Target Market Rough Draft

by: Emylee Smith

Target Market Rough Draft RFPD 3830

Emylee Smith
GPA 3.4
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About this Document

Rough Draft for the Target Market section of your final project
Product Deviation, Evaluation, and Distribution
Lisa Williams
Class Notes
Product, development




Popular in Product Deviation, Evaluation, and Distribution

Popular in Retail Merchandising and Fashion Product Development

This 2 page Class Notes was uploaded by Emylee Smith on Monday September 19, 2016. The Class Notes belongs to RFPD 3830 at Ohio University taught by Lisa Williams in Fall 2016. Since its upload, it has received 6 views. For similar materials see Product Deviation, Evaluation, and Distribution in Retail Merchandising and Fashion Product Development at Ohio University.

Similar to RFPD 3830 at Ohio

Popular in Retail Merchandising and Fashion Product Development


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Date Created: 09/19/16
Target Market 1. Assigned market a. Achondroplasia Dwarfism  2. Apparel needs of Target market a. Clothing with stretching material to fit over unequal sized body parts b. Finding clothing that complement their body  3. Demographics a. Age i. 18­23 b. Gender i. women and  men c. Marital Status i. single and dating d. Family Size i. intimate 2 to 3 siblings e. Income i. college, minimum wage f. Spending habits i. spends a lot on food/school expenses ii. Apartment rent g. Occupation i. college/ recent college graduates h. Education i. College graduate i. Religion i. non­denominational j. Ethnicity i. all k. Regional demographics i. Columbus area 4. Psychographics a. Reference Groups i. Friends ii. Family iii. Colleagues iv. Possible employers v. Other people with dwarfism b. Life Stage i. Recent college graduate ii. Single but dating iii. Just moved into an apartment iv. Job searching c. Activities i. d. Personality i. Fun ii. Outgoing iii. Life of the party iv. Center of attention e. Attitudes i. Positive ii. Encouraging iii. Doesn’t let her/his dwarfism hold her/him back from anything f. Class Consciousness i. Tends to shop for more expensive clothing even though they cant necessarily afford it g. Motivation i. Good motivation to start a career ii. Constantly surrounded by positive, motivating friends and family 5. Generational Cohort a. Tend to dress for their age group b. Still want to be in trend 6. Customer Profile Form a. Women & men b.  age: College attire  c. Average 4 feet for women d. Average 4ft 4 for men e. Large heads f. narrow spine g. wide hands short fingers h. short ribs  i. Normal sized torso with short limbs  j. Bowed legs k. spine curvature­four/wp/2015/02/18/for­people­with­dwarfism­ a­fashion­line­of­their­own/?utm_term=.3a27e6e58cb2


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