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Intro to studying media 9(Critical Theory)

by: Ryan Furness

Intro to studying media 9(Critical Theory) BRC 350

Marketplace > SUNY College at Oswego > Broadcasting > BRC 350 > Intro to studying media 9 Critical Theory
Ryan Furness
SUNY Oswego
GPA 2.69

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About this Document

These notes are going to be on the first exam
Children Women and Minorities in the media
Dr Jennifer Fogel
Class Notes
Media, ideology, Hegemony
25 ?




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This 4 page Class Notes was uploaded by Ryan Furness on Monday September 19, 2016. The Class Notes belongs to BRC 350 at SUNY College at Oswego taught by Dr Jennifer Fogel in Fall 2016. Since its upload, it has received 6 views. For similar materials see Children Women and Minorities in the media in Broadcasting at SUNY College at Oswego.


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Date Created: 09/19/16
 Introduction to Studying Media (Critical Theory) Dr. Jennifer Fogel SUNY-Oswego 9/6/16  Cultural Studies  Media provide the materials for constructing views of the world, behavior, and even identities  Cultural Studies demonstrate how culture reproduces certain forms of racism, sexism, and biases  Cultural Studies aims to make people sensitive to how relations of power & domination are “encoded” in media texts  Media & Representation  We construct our realities out of the cultural norms & values that are dominant in our society, and the mass media are among the most important reproducers of such norms & values  Media often articulate the dominant values or ideologies of our society/culture by constructing particular meanings for symbols and texts  Media & Representation  Site where social norms are articulated  Display a narrow range of behavior  Marginalizes those who are “different” from the “norm”  Legitimizes (makes acceptable) certain ideas and attitudes  Important to remember that these depictions are constructed to highlight certain aspects of reality  Ideology  Values, beliefs & norms that Mass Media products routinely display  Relating representations to broader social and cultural issues  Contributes to our understanding of roles in society  Dominant Ideology ◦ Worldview of the powerful (e.g., patriarchy, capitalism) ◦ Advantage of ideas perceived as popular or familiar in the media  For instance, What is considered “acceptable motherhood”…  “Acceptable” Motherhood  Sex vs. Gender  Male/Female v. Masculine/Feminine  Biological Sex v. Social Construction ◦ Gendered Language/Binaries ◦ Construction of “difference” ◦ Validity of Classification  Media & Representation  Representation is a very different notion from that of reflection. It implies the active work of selecting and presenting, of structuring and shaping; not merely the transmitting of an already-existing meaning, but the more active labor of making things mean (Stuart Hall)  Popular media have a tendency to display a remarkably narrow range of behaviors and lifestyles  Ideological Analysis  Looks at how stories are told, what ideas (discourses) are present (and not) ◦ Often look at femininity, domesticity, race ◦ Why perform an IA? ◦ To illustrate connections between cultural representations and power relations – dominant thought  Why did it develop? ◦ To understand how it is that social relations based on domination, antagonism, and injustice come to be seen as natural and inevitable.  Roots of Ideological Analysis  Marxism  The Marxists originally conceived of ideology as a kind of veil over the eyes of the working class that hid from them the relations of power that would indicate to them how they were being exploited.  Ideology constructed a “false consciousness” on the self so that they wouldn’t see that others benefited from their labor, so they consequently would not revolt.  Ideology: Althusser  Louis Althusser moves away from this earlier model. Instead: ◦ Ideology is a conceptual framework “through which men interpret, make sense of, experience and live the material conditions in which they find themselves.” So that ideology forms and shapes our consciousness, our worldview, but it isn’t a “false veil.”  Hegemony  Hegemony is the influence, power, or dominance of one social group over another. ◦ Based on false consciousness ◦ Multiple ideologies exist in society  Dominant ideology becomes status quo (common sense) by marginalizing attitudes & behaviors outside the mainstream  Hegemony  The process by which those in power secure the consent of the socially subordinated to the system that oppresses them.  Rather than requiring overt force, the elite, through the control of religious, educational and media institutions, attempt to persuade the populace that the hierarchical social order is fixed and “natural.” ◦ Such consent must continually be sought, consequently opening space for resistance.  Hegemony  There is nothing logical or right about dominant ideology  It seeks to maintain a status quo of those who are granted power by it  Hegemony is subtle; operates at the level of common sense in the assumptions we make about social life and culture  Advertising  Applying Hegemony…  Applying Hegemony  Ideological Analysis  EMHE: Themes  Representation of ordinary people on reality TV offers its viewers more explicit “guidelines for living”  Family is central  Good things happen to good people  Connecting (class) through community


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