New User Special Price Expires in

Let's log you in.

Sign in with Facebook


Don't have a StudySoup account? Create one here!


Create a StudySoup account

Be part of our community, it's free to join!

Sign up with Facebook


Create your account
By creating an account you agree to StudySoup's terms and conditions and privacy policy

Already have a StudySoup account? Login here

BUS 190 Week 3 Lecture 4

by: Danielle Linska

BUS 190 Week 3 Lecture 4 BUS 190

Marketplace > Michigan State University > Business > BUS 190 > BUS 190 Week 3 Lecture 4
Danielle Linska

Preview These Notes for FREE

Get a free preview of these Notes, just enter your email below.

Unlock Preview
Unlock Preview

Preview these materials now for free

Why put in your email? Get access to more of this material and other relevant free materials for your school

View Preview

About this Document

These notes cover all of the components of Design Thinking Methodology as well as the in-class library example. These notes also go over Prototypes and Start-Up Methodology.
The Art of Starting: Entrepreneurship
Professor Szymusiak
Class Notes
business, Entrepreneurship class, Entrepreneurship, Into to Entrepreneurship, The Entrepreneurial Experience, prototype
25 ?




Popular in The Art of Starting: Entrepreneurship

Popular in Business

This 2 page Class Notes was uploaded by Danielle Linska on Monday September 19, 2016. The Class Notes belongs to BUS 190 at Michigan State University taught by Professor Szymusiak in Summer 2015. Since its upload, it has received 57 views. For similar materials see The Art of Starting: Entrepreneurship in Business at Michigan State University.


Reviews for BUS 190 Week 3 Lecture 4


Report this Material


What is Karma?


Karma is the currency of StudySoup.

You can buy or earn more Karma at anytime and redeem it for class notes, study guides, flashcards, and more!

Date Created: 09/19/16
9/15/16  Week  3  Lecture  4 Sunday,  September   18,  20167:37  PM Yellow  Is  important   Green  is  definitions   Bold  is  also  important Ideation:  Design  Thinking  Process  -­‐ Day  2 Design  Thinking  Methodology • A  process  of  looking  for  solutions  that  are  more  "human -­‐centric"    and  driven   by  observation,  as  opposed  to  being  prescriptive  or  biased  by  (based  in)  past   experience Recap:   • Step  1:  We  covered  framing  a  design  challenge   ○ "how  might  we.."  question § In-­‐class  ex:  "how  might  we  enhance  the  experience  of  users  of   MSU's  main  library?" • Step  2:  Observation   ○ AEIOU • Step  3:  Insight  Development   ○ "Users  need  _____because____." • Step  4:  Opportunity  Spaces   ○ "re-­‐write"  of  the  design  challenge   § Ex.  "how  might  we  create  more  unique  settings  for  students  to   study?" • Step  5:  Brainstorming   ○ "Users  need  _____because____." • Step  4:  Opportunity  Spaces   ○ "re-­‐write"  of  the  design  challenge   § Ex.  "how  might  we  create  more  unique  settings  for  students  to   study?" • Step  5:  Brainstorming   ○ Transition  from  "inspiration"  to  "ideation/solution" Prototypes  (MVP  -­‐Minimally  Viable  Product)   • Doughnut  (Plain)-­‐   minimum  viable  product   • Doughnut  with  sprinkles-­   product • Remember:  "A  startup  is  a  temporary  organiz    searc    repeatable   and  scalable  business  model."   Lean  Startup  Methodology • Old  methodology   -­‐build  then  ship.  Hope  your  hypothesis  was  correct. ○ Very  cash  intensive  and  costly  if  you  are  wrong. • New  methodology  -­‐ customer  development  &  product  development  occur   simultaneously.  Go  to  market  in  hours. ○ Iteration:  Customer  discovery  and  customer  validation ○ Execution:  Customer  Creation  and  Company  Building DELIVERABLE  DUE  TUESDAY  BY  2:40  PM


Buy Material

Are you sure you want to buy this material for

25 Karma

Buy Material

BOOM! Enjoy Your Free Notes!

We've added these Notes to your profile, click here to view them now.


You're already Subscribed!

Looks like you've already subscribed to StudySoup, you won't need to purchase another subscription to get this material. To access this material simply click 'View Full Document'

Why people love StudySoup

Steve Martinelli UC Los Angeles

"There's no way I would have passed my Organic Chemistry class this semester without the notes and study guides I got from StudySoup."

Allison Fischer University of Alabama

"I signed up to be an Elite Notetaker with 2 of my sorority sisters this semester. We just posted our notes weekly and were each making over $600 per month. I LOVE StudySoup!"

Jim McGreen Ohio University

"Knowing I can count on the Elite Notetaker in my class allows me to focus on what the professor is saying instead of just scribbling notes the whole time and falling behind."

Parker Thompson 500 Startups

"It's a great way for students to improve their educational experience and it seemed like a product that everybody wants, so all the people participating are winning."

Become an Elite Notetaker and start selling your notes online!

Refund Policy


All subscriptions to StudySoup are paid in full at the time of subscribing. To change your credit card information or to cancel your subscription, go to "Edit Settings". All credit card information will be available there. If you should decide to cancel your subscription, it will continue to be valid until the next payment period, as all payments for the current period were made in advance. For special circumstances, please email


StudySoup has more than 1 million course-specific study resources to help students study smarter. If you’re having trouble finding what you’re looking for, our customer support team can help you find what you need! Feel free to contact them here:

Recurring Subscriptions: If you have canceled your recurring subscription on the day of renewal and have not downloaded any documents, you may request a refund by submitting an email to

Satisfaction Guarantee: If you’re not satisfied with your subscription, you can contact us for further help. Contact must be made within 3 business days of your subscription purchase and your refund request will be subject for review.

Please Note: Refunds can never be provided more than 30 days after the initial purchase date regardless of your activity on the site.