COMMS 101, WEEK 2
COMMS 101, WEEK 2 COMMS 101
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This 2 page Class Notes was uploaded by Morgan Christensen on Monday September 19, 2016. The Class Notes belongs to COMMS 101 at Brigham Young University taught by Lisa Swenson in Fall 2016. Since its upload, it has received 7 views. For similar materials see Mass Comm & Soc in Communications at Brigham Young University.
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Date Created: 09/19/16
COMMS 101 WEEK 2: 09/12/16 MEDIA HISTORY & INFORMATION OVERLOAD Don’t forget about the media fast and the Reading Response! The slides will be your study guide for the midterms. Oral Society o Organized themselves into communities o Pass on stories (knowledge, experience, beliefs) o Meaning and language is very specific to local communities Print Society o Standardized language for people, increasing nationalism, no time and space constraints o Laws, rituals, and being able to own things Mass Communication (beginning in Rome) o Leisure time (news, govt, gossip) o Newsletters, regular postal service (a REGULAR means of communication) o Colosseum (main form of Mass Comm) Emperors would re-enact how awesome they were in battle Rome’s talking statues (first blog) Mass Comms — Roman Catholic Church o Communication down the line of authority began with Interpersonal and by the time it reached the congregation it had become Mass Comm Evolution of the Media World o Books and Printing Rise of the middle class (through the spread of religion and increase of literacy) because they had access to books that were originally restricted to the upper class (i.e., Bible) Moveable type and printing press made books easier and faster to print o Martin Luther — “The First Mass Communicator” “95 Thesis” (Protestant revolt against Roman Catholic Church) Posted on a church door and then sent copies throughout Germany Role of media in Contempory society o Agricultural society Living away from the city, print media to electronic media (telegraph, gramophone, radio) o Industrial Society Cultural shift to the cities “Era of Mass Communications” Internet, power given to individuals instead of companies, feedback o Informational society TODAY! Exchange of information, information overload Historical Development of Media o Regulatory factors o Sociocultural factors o Technological factors o Economic factors COMMS 101 WEEK 2: 09/12/16 Pervasiveness of the media (3) o Learn about the world o Express ideas o Media persuades us Information Storage o Clay tablets, papyrus, cloud, etc. o Storage technology (definition) o Key Characteristics (5) Longevity i.e., hieroglyphics many let go of this for capacity/ portability capacity portability i.e., kindle can store thousands of books accessibility i.e., so many places to charge your phone in airports now reproducibility Social and Political Impacts o Western World shaped by media storage o Printing lead to literacy, advertising and trade o Electronic storage led to politics, social issues and legal case o With the whole police brutality issue soaring through social media— because there was a video, there was a case. Is more information a threat or an opportunity? o Threat — perhaps this is the reality of the situation. Misinformation What’s real? Use others ideas? (Pinterest) o Opportunity — ideal More resources Knowledge is power Increase agency in your thinking Opens up career opportunities. You don’t have to be just what your parents are. (i.e., Zootopia)
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