New User Special Price Expires in

Let's log you in.

Sign in with Facebook


Don't have a StudySoup account? Create one here!


Create a StudySoup account

Be part of our community, it's free to join!

Sign up with Facebook


Create your account
By creating an account you agree to StudySoup's terms and conditions and privacy policy

Already have a StudySoup account? Login here

Social Psychology, Week 5 lecture notes

by: Ivy Notetaker

Social Psychology, Week 5 lecture notes Psyc 3580

Marketplace > Auburn University > Psychology > Psyc 3580 > Social Psychology Week 5 lecture notes
Ivy Notetaker
GPA 3.38

Preview These Notes for FREE

Get a free preview of these Notes, just enter your email below.

Unlock Preview
Unlock Preview

Preview these materials now for free

Why put in your email? Get access to more of this material and other relevant free materials for your school

View Preview

About this Document

Test on Tuesday of week 5, this is lecture notes from Thursday of week 5.
Social Psychology
Dr. Gitter
Class Notes
25 ?




Popular in Social Psychology

Popular in Psychology

This 3 page Class Notes was uploaded by Ivy Notetaker on Monday September 19, 2016. The Class Notes belongs to Psyc 3580 at Auburn University taught by Dr. Gitter in Fall 2016. Since its upload, it has received 7 views. For similar materials see Social Psychology in Psychology at Auburn University.


Reviews for Social Psychology, Week 5 lecture notes


Report this Material


What is Karma?


Karma is the currency of StudySoup.

You can buy or earn more Karma at anytime and redeem it for class notes, study guides, flashcards, and more!

Date Created: 09/19/16
Social Psychology Dr. Gitter Week 5 Lecture Notes Social Cognition  ­ Process by which people think about and make sense of other people, themselves, and  social situations This class: Heuristic cognitive processes Next class: Attribution theory The Cognitive Miser (miser=someone very stingy) ­ General reluctance to do much more thought than we need to  o Goal/Standard  self­control o No goal standards  automatic cognitive processes  Heuristics   Schemas  Scripts Goals of Social Cognition: 1. Conserve mental effort­ would rather make easy, quick decisions 2. Accuracy­ we don’t want to make decisions that end with a bad outcome 3. Manage the self­image­ making the self look good Problem­ best outcomes are made by tough decision *Accuracy is sacrificed in favor of the other two. How do people think quickly? ­ Mind works like a computer o Habitual experience leads to contingency between Stimuli and Action.  Ex. reading, walking, smoking ­ Knowledge structures­ organized packet of information  o Schemas/prototypes­ knowledge structures for things and concepts  What comes to mind when I say the word Professor?  College, profession, lectures, test, class, Dr. Gitter o Scripts­ knowledge structures for events   What happens when you go to dinner?  What happens at a wedding?  How do two people end up dating? ­ Heuristics­ thinking about decisions ­ Rules of thumb that simplify judgements o Mental shortcuts  Attend class= get better grades  Smiling people= wants to be our friends  People in uniform= going to help you ­ Cautionary note: o Heuristics are very helpful.  Fast and efficient  Usually lead to the correct outcome  Allow us to conserve mental effort o Can sometimes cause problems  Get ahead of themselves  Goal of managing the self­image can get in the way of accuracy.  o We’ll look mostly at the problem.  Shows how much we rely on them. Availability/accessibility ­ Judging the likelihood of something based on the ease with which it comes to mind o Ex. What issthe capital of: (2 groups)  1  group asked: FL, GA, AL, and WI  2  group asked: Ghana, Lithuania, Slovenia, and Burma  Asked them: how good do you think you are at geography?  nd  2  group not as confident in geography skills  Changed their self judgement Availability heuristic ­ Schwartz (1991) o List reasons you like your favorite restaurant  6 positive attributes  12 positive attributes o Rate how much you like that restaurant   6 group rated it more favorably because it’s easier to list 6 positive  attributes than 12 ­ Relevance to elections: o What happens in the few weeks preceding the election is most influential. o “October surprise”­ greatest influence on voters; candidates worry about this ­ Spotlight effect­ our own personal actions are especially noticeable to us o And therefore, we think they are noticeable to others ­ Experiment: Participants come in for informal “get­to­know­you” discussion o One student asked to wear embarrassing shirt  Predict the number of people who would remember the shirt  The participant himself, other people in the group, and 2 control  conditions (those who knew about the shirt and those who didn’t)   Participant predicted 50%, actual number that noticed 25%  Uninformed control 1= 25%, informed control 2= 25% ­ Egocentric bias­ awareness of your own behavior compared to others (Ross and Sicoly) o What percent of housework do you do?  Men say 50%, women say 75%  No couples surveyed equaled 100%, always more ­ Distinctiveness o It’s not just what we are exposed to more…  o More salient experiences remembered better (attention­grabbing)  I always forget my umbrella when it rains­ always forget umbrella, just  notice that you forgot it on days it rains ­ Illusory correlations­ two distinct events more likely to be seen as associated  o Minority groups and negative behaviors= stereotypes and prejudices  Minority groups stand out because we aren’t with them as much ­ When is it useful? o When that particular thought is reasonable.   Being concerned about how you lookjob interview o When it aids in learning  If you forget your umbrella on a rainy day, you’ll probably check the  forecast the next day.


Buy Material

Are you sure you want to buy this material for

25 Karma

Buy Material

BOOM! Enjoy Your Free Notes!

We've added these Notes to your profile, click here to view them now.


You're already Subscribed!

Looks like you've already subscribed to StudySoup, you won't need to purchase another subscription to get this material. To access this material simply click 'View Full Document'

Why people love StudySoup

Bentley McCaw University of Florida

"I was shooting for a perfect 4.0 GPA this semester. Having StudySoup as a study aid was critical to helping me achieve my goal...and I nailed it!"

Jennifer McGill UCSF Med School

"Selling my MCAT study guides and notes has been a great source of side revenue while I'm in school. Some months I'm making over $500! Plus, it makes me happy knowing that I'm helping future med students with their MCAT."

Bentley McCaw University of Florida

"I was shooting for a perfect 4.0 GPA this semester. Having StudySoup as a study aid was critical to helping me achieve my goal...and I nailed it!"

Parker Thompson 500 Startups

"It's a great way for students to improve their educational experience and it seemed like a product that everybody wants, so all the people participating are winning."

Become an Elite Notetaker and start selling your notes online!

Refund Policy


All subscriptions to StudySoup are paid in full at the time of subscribing. To change your credit card information or to cancel your subscription, go to "Edit Settings". All credit card information will be available there. If you should decide to cancel your subscription, it will continue to be valid until the next payment period, as all payments for the current period were made in advance. For special circumstances, please email


StudySoup has more than 1 million course-specific study resources to help students study smarter. If you’re having trouble finding what you’re looking for, our customer support team can help you find what you need! Feel free to contact them here:

Recurring Subscriptions: If you have canceled your recurring subscription on the day of renewal and have not downloaded any documents, you may request a refund by submitting an email to

Satisfaction Guarantee: If you’re not satisfied with your subscription, you can contact us for further help. Contact must be made within 3 business days of your subscription purchase and your refund request will be subject for review.

Please Note: Refunds can never be provided more than 30 days after the initial purchase date regardless of your activity on the site.