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by: Holly Folkerts


Marketplace > Hawkeye Community College > Business > BUS 150 > ECOMMERCE CHAPTER 3 WEEK 4 KEY TERMS
Holly Folkerts


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About this Document

Ecommerce - Chapter 3/Week 4 Key Terms Ex: Web Portal, Personal Shopper, Stakeholders, Cannibalization, etc.
Lois Enger
Class Notes
Ecommerce, business, computers, web development
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This 2 page Class Notes was uploaded by Holly Folkerts on Tuesday September 20, 2016. The Class Notes belongs to BUS 150 at Hawkeye Community College taught by Lois Enger in Fall 2016. Since its upload, it has received 3 views. For similar materials see Ecommerce in Business at Hawkeye Community College.




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Date Created: 09/20/16
ECOMMERCE – CHAPTER 3/WEEK 4 – KEY TERMS Account aggregation: the ability to obtain bank, investment, loan, and other financial account information from multiple Web sites and display it all in one location at the bank’s Web site. Addressable media: advertising efforts directed to a known addressee; includes direct mail, telephone calls, and e-mail. Advertising-subscription mixed revenue model: subscribers pay a fee and accept some level of advertising. Advertising-supported revenue model: broadcasters provide free programming to an audience along with advertising messages. Bill presentment: the service provides an electronic version of an invoice or billing statement (such as a credit card bill or a mobile phone services statement) with all of the details that would appear in the printed document. Cannibalization: occurs whenever sales activities on a company’s Web site interfere with its existing sales outlets. Catalog model: seller establishes a brand image and then uses the strength of that image to sell through printed information mailed to prospective buyers. Channel conflict: occurs whenever sales activities on a company’s Web site interfere with its existing sales outlets. Channel cooperation: giving customers access to the company’s products through a coordinated presence in all distribution channels. Communication modes: two general ways of identifying and reaching customers: personal contact and mass media. Customer-centric: putting the customer at the center of all site designs. Demographic information: the set of characteristics that marketers use to group visitors. Digital Rights Management (DRM): limits the number of copies that can be made of each audio file. Disintermediation: the removal of an intermediary, such as a human agent, from a value chain. Fee-for-service revenue model: fee is based on the value of the service provided. Fee-for-transaction revenue model: businesses offer services for which they charge a fee that is based on the number or size of transactions they process. Mail order model: seller establishes a brand image and then uses the strength of that image to sell through printed information mailed to prospective buyers. Many-to-many communications: you communicate over the Web with many potential buyers. Many-to-one communication model: you communicate over the Web with many potential buyers. Marketing channel: a pathway to customers. Mass media: in this approach, firms prepare advertising and promotional materials about the firm and its products or services. One-to-many communication model: communication in this model flows from one advertiser to many potential buyers. One-to-one communication model: both the buyer and the seller (or the seller’s representative) actively participate in this exchange of information. Pay wall: a digital control mechanism that limits the number of times a visitor may visit a site to a specific number of visits before the user must pay for continued access. ECOMMERCE – CHAPTER 3/WEEK 4 – KEY TERMS Personal contact: in this model, the firm’s employees individually search for, qualify, and contact potential customers. Personal shopper: an intelligent agent program that learns the customer’s preferences and makes suggestions. Portal (Web portal): a site that people use as a launching point to enter the Web. Presence: the public image an organization conveys to its stakeholders. Prospecting: the personal contact approach to identifying and reaching customers. Reintermediation: the introduction of a new intermediary, such as a fee-for- transaction Web site, into a value chain. Stakeholders: includes a firm’s customers, suppliers, employees, stockholders, neighbors, and the general public. Stickiness: a Web site’s ability to keep visitors at the site and attract repeat visitors. Sticky: a Web site’s ability to keep visitors at the site and attract repeat visitors. Usability testing: test to determine how user friendly a Web site is. Virtual model: a graphic image built from customer measurements on which customers can try clothes. Web catalog revenue model: replacing or supplementing print catalogs with information on a Web site. Web directory: a listing of hyperlinks to Web pages. Web portal: a site that people use as a launching point to enter the Web.


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