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Moving From Design to Retail; Class Notes 09.20.16

by: Abigail Dolbeer

Moving From Design to Retail; Class Notes 09.20.16 AMID-R

Marketplace > Indiana University > AMID-R > Moving From Design to Retail Class Notes 09 20 16
Abigail Dolbeer
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About this Document

Notes over moving from the design area to retail space
Introduction to Retail Design and Merchandising
Lauren Reiter
Class Notes
retail, merchandising, Fashion, Design




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This 2 page Class Notes was uploaded by Abigail Dolbeer on Wednesday September 21, 2016. The Class Notes belongs to AMID-R at Indiana University taught by Lauren Reiter in Summer 2016. Since its upload, it has received 5 views.


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Date Created: 09/21/16
Moving from Design to Retail  Design: trend > color > data  Retail: forecast > past seasons > price point Goals:  Storyboards/trend boards: method of displaying original designs; the best storyboards create vivid visual images that are interesting and appealing to viewers; the storyboard “tells the story” of the designer’s idea Good design:  Aesthetic trend  Retail statistics  Price points  Quality  Marketing o Sometimes the idea can be compromised Steps:  Idea to artwork  Artwork to design specification (spect)  Outside influence  Management of ideas  Sampling  Production Manufacturing Design  90% innovation, 10% inspiration  Come up with better products to meet market demand  Oftentimes designers have lack of technical education experience making it difficult to translate their idea into a product  Trial and error process What’s the Difference?  Designer Label  Private Label: designating a product manufactured or packaged for sale under the name of the retailer or designer rather than that of the manufacturer OR retailer/designer’s name, as used on a product sold by this retailer but manufactured by another company; specific to one place- made by that place; think exclusive  Logo  Trademark Supply Chain  The apparel supply chain is global, comprised of millions of small, medium, and large manufacturers in every region of the world, all operating under pressure to hold down costs, innovate products, and deliver on tight deadlines Department Stores  Bon Marche- Paris 1852  Brick and stone- brick and mortar- physical retail buildings Boutiques  A small store selling fashionable clothes and accessories  A business that serves a sophisticated or specialized clientele Omni-channel  A multichannel approach to sales that seeks to provide the customer with a seamless shopping experience whether the customer is shopping online from a desktop or mobile device, by telephone, or in a physical store


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