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Pop-Quiz Explained!

by: Danie Kwong Moses

Pop-Quiz Explained! Marketing Management

Danie Kwong Moses
GPA 3.4
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About this Document

This is an explanation of the in-class pop quiz, and this material is likely to be on the next quiz
Marketing Management
Class Notes
Marketing, Management




Popular in Marketing Management

Popular in Business

This 5 page Class Notes was uploaded by Danie Kwong Moses on Wednesday September 21, 2016. The Class Notes belongs to Marketing Management at Georgia State University taught by Gorezcny in Fall 2016. Since its upload, it has received 3 views. For similar materials see Marketing Management in Business at Georgia State University.

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Date Created: 09/21/16
Pop-Quiz#2 ExplainedandCited #1 Better BusinessBurearu – consists of over a hundred independently and locally owned corperations in the US. Because this is actually a private distributor of directed information, it is biased. #2 most sucessful firmsVALUE-based. 1. Production- Oriented Era –Beginning at the turn of the century, like, before the Sears and RoeBuck company existed, in like 1900’s, the idea was that if we just make it, well sell it 2. Sales- Oriented Era – flourishing during the roaring 20’s throughout the 50’s, which, was also the time of World War II and consumers were planting victory gardens, had ration food tickets, and were asked to collect rubber, and create socks for soliders…there was little or no hope that anone could sell anything, so IF for some reason someone was trying to sell things during this era, they were doing so with heavy advertizing and promotional selling. 3. Market – Oriented Era – after WWii, when soliders returned home and began their families, the customer became KING! ‘Marketing’, as a scientific study, was recorded during this time. The US entered a ‘buyer’s market’, where consumers had the power to choos ebetween different price points, traits, quality, convience, and price. 4. Value-Based Era – when a firm is the consumers’ servant, where they bow to discover exactly the value that the customer wants, and how they can create the most value in a product. This happened just before the turn of the 21 century, during the era in which Apple first started to look into what conviences their customers would consider to make a product more “worth” their dollar, to increase their willingness to buy… - Things that effect a business that are out of their control, but are a factor of the environment of their country: culture, demographics, economic situation…


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