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Lecture 2

by: Mika Wallace
Mika Wallace
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Social Media
American Media and Social Institutions
Dr. John M Dougan
Class Notes




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This 4 page Class Notes was uploaded by Mika Wallace on Wednesday September 21, 2016. The Class Notes belongs to RIM-1020-003 at Middle Tennessee State University taught by Dr. John M Dougan in Fall 2016. Since its upload, it has received 25 views. For similar materials see American Media and Social Institutions in Recording industry at Middle Tennessee State University.

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Date Created: 09/21/16
Mika Wallace Lecture 2 Day 1 Facebook 11 years ago Facebook began in a college university By 2013 Facebook hit 1 billion active users today Facebook as approximately 1.59 billion active users It is still the most used social network site Acquired Instagram in 2012; WhatsApp in 2014 Value (as of April) 350 billion­6  most valuable company in the US THEY DONT PRODUCE ANYTHING!!! 600,000 HACKING ATTEMPTS ARE MADE TO FACEBOOK ACCOUNTS EVERYDAY! In October, Facebook released data showed more people are using the social media site to come out in  record numbers. The site tracked data for a year, starting from National Coming Out Day­October 11­  in 2014. Over that 12 month period, 800,000 American users took to the site to come out. Top Ten Countries on Facebook 1United States­ 155,746,780 users 2Indonesia­ 40,418,860 users 3India­ 36,421,20 users 4Turkey­ 30,735,100 users 5United Kingdom 6Mexico 7Brazil 8Philippines 9France 10Germany  Most liked Photo on Facebook is a picture of Barack Obama hugging his wife, Michelle Obama. Mika Wallace Lecture 2 Day 1 This photo was posted on Facebook and was removed because of the naked little girl. People got  mad :(  it was considered porn Facebook COO Sheryl Sandberg apologized to Norwegian Prime Minister Erna Solberg (the photo  was posted on a Facebook page in Norway) for deleting the photo. Facebook reinstated the photo after the editor of a Norwegian website accused Mark Zuckerberg of  “abusing your power” Twitter Microblogging (a new concept) Launched March 21, 2006 by Jack Dorsey (Roughly) 320+ million active monthly users Average time users spend on Twitter per month, just under 3 hours China has most users 35.5 million There are 20 million fake Twitter users Most followed celebrity: Katy Perry 89.5 million followers Louis C.K. Hates Twitter From the articles: “over the past 24 hours, Leslie Jones has been inundated with racist, hateful vitriol on Twitter. Jones is the brilliant, radiant co­star of the new all­lady reboot of Ghostbusters. The trolling on Twitter  appears to have been sparked by a review of the film published on Monday by Breitbart At one point, Yiannopoulos even began tweeting out obviously fake tweets masquerading as tweets  from Jones herself. Mika Lecture 2 Day 2 #ACTIVISM “Hashtag activism,” a term around the turn of Occupy Wall Street, is just the lastest iteration of a  long­standing debate between people who think “awareness” is its own kind of protest...and people  who, for various reasons, do not. In a 2014 article for the Huffington Post, Sabrina Khan­Ibarra argues for the importance of #activism  and a social media: 1. With social media, you can send more messages to more people, more quickly. 2. Social media has the potential to bring to people fair and balanced news coverage with little or no  bias of mainstream corporate media or propaganda, thereby becoming the de facto news. By organizing, creating and supporting hashtag campaigns, people from all over the world can get  involved in important conversation. Social media is a more accessible way of activism for those who cannot leave the home Social media equals power, as demonstrated by certain countries banning or controlling access. An engaged and interactive audience for live TV shows. Are There Any Drawbacks? Yes, the sharing of photos and links without verification of information. Trolls who undermine posts and derail important discussions. Trolls are able to follow trends and  hashtag and deter followers from productive conversations. Some trolls even resort to bullying those  with opposing ideas. The ability to buy tweets and even tweeps (people to tweet on your behalf). And, perhaps one of the biggest criticisms of hashtag conversations are that they are short lived and  issues easily forgotten. Hashtag activism must be paired with real­world action to be meaningful Regulation and Intellectual Property Regulatory attempts Communications Decency Act, 1996 Attempt to restrict pornographic Internet content Struck down by U.S. Supreme Court US Gov't cannot control Internet content Digital Millennium Copyright Act (DMCA) Protection of intellectual property Passed by Congress in 1998 Illegal to share copyrighted material on the Internet Net Neutrality The concept of net neutrality holds that companies providing Internet service should  Mika Lecture 2 Day 2 treat all sources of data equally Threats to Net Neutrality Some large Internet and telecommunication companies want to create a two­tiered  Internet with a fast lane and a slow lane. Mobile phone carries like Verizon and AT&T could charge content companies a toll for faster access to customers or block certain services from reaching customers In April, 2014: FCC Chairman Tom Wheeler proposed a “commercially reasonable” standard for  network management. That standard could allow ISPs to charge companies for  preferential treatment, such as charging web­based companies like Netflix or Amazon to  reach consumers at faster speeds. This kind of “pay to play” model would inhibit competition. No Blocking No Throttling Broadband providers may not slow down the delivery of lawful Internet traffic, based  on the content, applications or services that are delivered. No Paid Prioritization Broadband providers can't favor some traffic on their network over other traffic. This  rule means no “fast lane” Is The Web Dead? Over the past few years, one of the most important shifts in the digital worls has been  the more from the wide­open Web to semi­closed platforms that use It's the world that consumers are increasingly choosing, not because they're rejecting the idea of the Web but because these dedicated platforms often just work better or fit better  into their lives (the screen comes to them, hey have to go o the screen) The fact that it's easier for companies to make more money on these platforms only  cements the trend.


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