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7 Ways to Gather Information

by: Olivia P.

7 Ways to Gather Information COM 1500

Marketplace > Wayne State University > COM 1500 > 7 Ways to Gather Information
Olivia P.
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About this Document

Methods to gather information through research in communication
Survey of Mass Communications
Hayg Oshagan
Class Notes
communication, research methods




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This 3 page Class Notes was uploaded by Olivia P. on Wednesday September 21, 2016. The Class Notes belongs to COM 1500 at Wayne State University taught by Hayg Oshagan in Fall 2016. Since its upload, it has received 33 views.


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Date Created: 09/21/16
1. Experiment   (common in psych) • introduces something different to one group that you do not do to the other. If the groups have  different outcomes then: X = change This experiment gives you causality  ­ Berkowitz­ aggressive  cues cause aggressive behavior. • Two groups are handed sponges at a clown. One group has a rifle hanging on the wall. Where  the rifle is hanging on the wall, the group throws more sponges. The rifle is an aggressive cue  that caused more aggressive behavior. • Cheap to execute • Two major issues: Artificiality and Ethics  ­ Milgrams Experiment ­ Stanford Prison Experiment [1971] ­ Tuskegee Experiment  [1932­1972] 1. Survey  ( ) • natural & general methods of collecting information  ­ Create a questionnaire ­ Choose Sample Audience ­ How to deliver questions [ mail/ online/ in person/ phone ] ­ Analyze Data • Issues: Cost, Questions and No causality ­ If people are uncomfortable with the questions they will not answer ­ You have no basis as to why two things are in common ­ It costs a bit 2. Field Experiment  ( ) 1 An uncontrollable action that happens automatically based on a person, place, thing, scent,  etc. • Combines causality and control within a natural environment ­ Test Markets ex. McDonalds McRib and McLobster • Higher social status give you more rights • Private space or personal space and anxiety  3. Content Analysis  ( most common in comm )  • counts the content ­ material ­ code ­ count • Figure out how many times stereotypes are portrayed on ABC television • L.A. Times crime patterns ­ the coverage and placement of crime stories • criminal gender and race vs the victims gender and race • Two Issues: reason and effect  ­ You don’t know why something is the way it is  ­ You don’t know how people respond to these things 2. Observational Study  ( )  • Observing and taking notes; not doing anything  ­ Participant Obsv Study   • secretly join a group and take notes in secret  ­ Issues: personal danger risk | lose objectivity & perspective ­ Non­Participant Obsv Study • get permission to observe a group and take notes ­ Issues: lack of  genuine behavior |  watcher presence affects behavior 3. Indirect Observational Study  ( ) • Observing the traces and objects people leave behind ­ forensics ­ archaeologists ­ documentaries/ historians • Deciphering who someone is by digging through their garbage • Issues: inaccuracy  4. Focus Groups  ( product development ) ­ gather people ­ pay them money ­ Discuss a topic with a moderator ­ Each person represents a type  • Issues: unreliable representation


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