Half of Exam 1 notes
Half of Exam 1 notes mktg 3553
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This 1 page Class Notes was uploaded by Raef Venegas on Thursday September 22, 2016. The Class Notes belongs to mktg 3553 at University of Arkansas taught by A.Golmohammadi in Fall 2016. Since its upload, it has received 6 views. For similar materials see Consumer Behavior in Marketing at University of Arkansas.
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Date Created: 09/22/16
Consumer Behavior 08/24/2016 ▯ What companies do that seem irrelevant and change the customers perception, thinking that their products are better You’re more likely to buy a product from a company that is perceived as better morally. ▯ Mood, plays a big impact on the perception of a good Weather can also play a part in it. Sunny VS Cloudy Day ▯ ▯ Consumer Behavior- reflects the totality of consumers decisions with respect to: Usage Good services time and ideas by Decision making units ( people & families) ▯ When make decisions multiple times a day, consciously and unconsciously, rationally and emotionally, etc. ▯ ▯ Key Questions: Whether, what, why, how , when, where, how much/often/long. ▯ Consumption: How to acquire it( rent, borrow, or buy), usage, disposition. ▯ Offering: products, services, activities( charity etc.), ideas( politicians are selling their ideas to voters) ▯ ▯ The decision making process involves many people(decision making units) ▯ The first step in exceeding your customers expectations is to first know those expectations. ▯ ▯ Companies try to understand why consumers make certain decisions How marketers influence consumers choices How psychological/social/individual factors influence consumers choices ▯ ▯ ▯