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Advertisement Analysis

by: Giannelly Rodriguez

Advertisement Analysis ENWR 105-31

Giannelly Rodriguez
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About this Document

Analyzing mechanisms advertisers use to convince customer to buy their product.
College Writing I: Intellectual Prose.
Lauren Schmidt
Class Notes
college, writing, Advertising, analysis




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This 1 page Class Notes was uploaded by Giannelly Rodriguez on Thursday September 22, 2016. The Class Notes belongs to ENWR 105-31 at Montclair State University taught by Lauren Schmidt in Fall 2016. Since its upload, it has received 10 views. For similar materials see College Writing I: Intellectual Prose. in College writing at Montclair State University.

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Date Created: 09/22/16
Advertisement Analysis The extent to how you are right shows by how much you can prove it. 1. What is the item being sold? 2. What is the target audience? 3. What is the message being portrayed? 4. What are details that support your answers to questions 2 and 3? Slide #1:  1. Clothing (Calvin Klein jeans) 2. Young people,  teenagers 3. You will look  attractive if you wear these  jeans. You will appear more  dominant  4. Young people in this  modern society tend to care  about their appearance. This ad targets young people to buy  their clothing using a portrayal  of how they will look with them  on. They sell the clothing using attractive models to convince the buyer that they will also look attractive in the jeans. Slide #2: 1. Alcohol (Vodka) 2. People 21 and over (people who like to drink) 3. Buy this brand of vodka and women  will want you 4. The man is wearing expensive  looking clothes which conveys that the vodka is  for high class people. The woman is attractive  and notices the man with the vodka bottle,  indicating that attractive women are interested in men drinking from that brand. The element of  luxury and the desire for money further supports  the desire to buy the brand of vodka.


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