Pinterest, Google, LinkedIn notes
Pinterest, Google, LinkedIn notes MKT 331
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This 2 page Class Notes was uploaded by Callie Lusk on Thursday September 22, 2016. The Class Notes belongs to MKT 331 at Western Kentucky University taught by Melancon in Fall 2016. Since its upload, it has received 4 views. For similar materials see Social Media Marketing in Marketing at Western Kentucky University.
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Date Created: 09/22/16
MKT 331 Exam #1 Preparation Pinterest, Google, LinkedIn (**spyfu.com; keep in mind for future job) Google+ Communities and collections one reason to be there o Search engine optimization Google My Business Better place for search engine optimization compared to Google+ 78% of people use Google rather than any other search engine. Pinterest 100 million users, 57 million active users o Greatest number of users are women o 73% of Pinterest is women users o 42% of Pinterest is used by women in the U.S. o 13% of Pinterest is used by men in the U.S. o 70% of users on Pinterest take action with the content. Life of a Pinterest pin = 3.5 months Drives more traffic to website than any other site except Facebook. How does Pinterest help you build awareness? o Tells you what they wish their lives were like o Aspirational content 83% of users would rather follow brands vs. celebrities 75% of users are using their mobile phones 52% research the things they see online and then purchase Inbound links: people clicking on your site and leads to higher search engine results. Engagement Content Strategies: o If you’re a business and have a Pinterest account, what kind of boards should you have? DIY (if possible) Gift Guides Social Issues you’re trying to help with Feature customers o What kind of content gets repined? 60% - Taller pins 20x - Darker pins 23x - Lots of colors 36% - Pins with price DIY, Cup, Recipe = Most pinned Red & orange are the most common pin colors 80% more- Call to action (pin now, read later) o Rich Pins: App Link to direct download instructions Place Give you maps. Article Read content easier. Product Add your price/business and it will change when you change it on your website. Recipe Lays out the recipe for you. Movie Links to cast, ratings, previews. Marketing Tools o Promoted Pins o Target by: Location Gender Devide Interest Predefined Audience Buy keywords Measure o Analytics available to Business Accounts Impressions Repins Ranking of best pins and boards More detailed Ad Analytics Who should have a Pinterest account? o Any company who has women as a target audience o Anything where you know visuals would help. LinkedIn 300 million people online 3 million business pages 1 in 3 professions on Earth
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