Lecture 7 - Perception
Lecture 7 - Perception COMM 1041
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This 3 page Class Notes was uploaded by Leslie Ogu on Friday September 23, 2016. The Class Notes belongs to COMM 1041 at George Washington University taught by Dona Louise Coultice-Christian in Fall 2016. Since its upload, it has received 5 views. For similar materials see Interpersonal Communication in Communication at George Washington University.
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Date Created: 09/23/16
Leslie Ogu COMM 1041 09/20/2016 Perception Homework ➢ Read Chapter 6 (note out of order) ➢ Thursday;s students Brent & Izzy ➢ Diversity Comm Paper (DUE TONIGHT if you’re doing it) Perception Test Study this coding system You CANNOT write ANYTHING down simply learn it You have 30 seconds 5 Stages of Perception ➢ Stimulation ➢ Organization ➢ Interpretationevaluation ➢ Memory ➢ Recall Stimulation ➢ Selective attention ○ Certain things stick out to us above others ➢ Selective exposure ○ Exposing yourself with that which you agree with Organization ➢ By rules ○ Proximity: things physically close to each other and believing them to be a group, or related ○ Similarity: sense things belong together because they look the same or have some similar attributes ○ Contrast: when things are different, they do not belong together ➢ By schemata: mental templates are used to understand everything we are exposed to ○ Stereotypes ■ ** We all have them ** ○ Scripts: method of organizing information in which things happen in a certain way and/or order ■ Ex: having a set morning routine to prepare for class Interpretationevaluation ➢ We interpret something around and evaluate what it means when it violates or doesn’t violate our preconceived notions Memory ➢ Def: storing of different experiences Recall ➢ Def: reconstruction of a memory at a later time Impression Formation ➢ Ethnocentricity ➢ What we go through to make impressions of others ➢ Selffulfilling prophecy: when we have an impression of another person and treat that person in a manner that confirms our belief ➢ (Implicit) Personality Theory: theory that certain traits go together ○ Ex: Halo effect: when we encounter a person that has positive qualities, we attribute additional positive qualities to them (such as intelligence being attributed to attractive people) ○ Ex: Horns effect: opposite of halo effect; attributing additional negative qualities to those with negative qualities ➢ Primacy / Recency Effect: we remember things at the beginning and end of it, but not so much the middle of the event ➢ Consistency: acting in a manner over time without much change ➢ Attribution of control: determining whether a person’s actions are due to internal or external reasons ○ Selfserving bias: attributing good things to internal reasons such as you being a smart person, and bad things to external reasons such as having an offday ○ Overattribution: singling out the obvious characteristics and attributing all other characteristics to that ■ Ex: GW students being believed to be smarter than other students because they come from wealth ○ Fundamental attribution error: tendency for people to place an undue emphasis on internal characteristics of others for their actions, rather than external reasons Improving Our Impression Formation ➢ Analyze impressions and check perceptions ➢ Reduce uncertainty and increase cultural sensitivity Impression Management ➢ Def: the processes you go through in order to project your desired image ➢ To be liked affinity seeking strategies: finding ways that we are similar to others ➢ To be liked politeness strategies ➢ To be believed ○ Using skills, or attributes to make others more likely to listen and believe what you’re saying ➢ To excuse failure ○ Attributing our failures to excuses to explain why we performed poorly ➢ To secure help ○ Methods implemented to receive assistance ➢ To hide faults ○ Selfmonitoring strategies to try and hide mistakes ➢ To be followed ➢ To confirm our selfimage “Other” Orientation ➢ Show consideration and respect ➢ Acknowledge other’s feelings ➢ Acknowledge other’s presence ➢ Focus message on other ➢ Let others express Just World Hypothesis ➢ You get what you deserve
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