persuasion week 4 in class notes
persuasion week 4 in class notes STRC 2112
Popular in Strategies and Tactics of Persuasion
Popular in Strategic Communication
This 2 page Class Notes was uploaded by Michelle Goldsborough on Friday September 23, 2016. The Class Notes belongs to STRC 2112 at Temple University taught by Abbe Depretis in Fall 2016. Since its upload, it has received 17 views. For similar materials see Strategies and Tactics of Persuasion in Strategic Communication at Temple University.
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Date Created: 09/23/16
Persuasion Applyinng Persuasion Theories in Political Campaigns Persuading Undecided Voters Cognitive dissonance= feeling of discomfort from holding two contradictory ideas/attitudes in your mind at once. o “I hate that no-talent clown Justin Bieber, but Rolling Stone says his album is great.” How to relieve dissonance? o Change your attitude: Maybe he’s not so bad…” o Discount the information: “But anyone can have a catchy hit. He’s still a no-talent clown.” o Derograte the source: “Rolling Stone sucks anyway, what do they know/” Source effects are CRUCIAL. Less credible source – easier to derogate—less likely to change attitudes Watching political campaign ads: First one on trump bad mouthing everyone and children watching- in general trump is always badmouthing Second-hillary and bill saying the same thing= same politican Similarities: both heavily edited, we found out the source of the negative ad at the end. Why? You don’t want to discredit yourself -Both ads feature the targeted candidate talking -Both ads identify the source at the very end of the message -Another common tactic-using news clips in ads/citing newspaper articles on screen Persuading People To Go Vote How can we boost voter turnout for our side o You’re an (extremely) well-paid political consultant for my campaign o You want to get a persuasive message out to people who are Highly likely to vote for me if they vote Have a spotty track record of voting in the past o What messages do we want to send Theory of Planned Behavior