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MC 101 Ch. 6 Notes

by: Danielle Rios

MC 101 Ch. 6 Notes MC 101

Danielle Rios
GPA 3.6

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About this Document

These notes outline Chapter 6 in The Media of Mass Communications, 11th Edition, by John Vivian.
Mass Communications and Society
Mr. Michael Simmons
Class Notes
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This 3 page Class Notes was uploaded by Danielle Rios on Friday September 23, 2016. The Class Notes belongs to MC 101 at Southeast Missouri State University taught by Mr. Michael Simmons in Fall 2016. Since its upload, it has received 4 views.

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Date Created: 09/23/16
Chapter 6 Motion Media Movie-TV Meld  Divergent Legacies o TV became a popular medium for movies in the 1950s  Synergies o Many TV networks and studios came together to produce more media Movie Industry  Formative Era o New technologies changed the world of movies o Suspension of Disbelief: getting so interested in a story, that whether or not the story is realistic does not matter  Adolph Zukor’s Paramount o Adolph Zukor is the creator of Paramount  Star system: more people will see movies if a famous celebrity is in it o Mass Production Movies  More people were hired at Paramount, so more movies could be made o Federal Break-Up  Studio System: movie production is controlled by major studios  Block Booking  Paramount Decision: U.S. Supreme Court broke up the rule of major studios in the industry (1948)  TV as a Rival o As TV became a more popular medium for movies, the movie industry had to compete TV Industry Structure  Two-Tier Infrastructure o Local and National networks o Federal Radio Act allowed the gov. to regulate broadcasting o Federal Communications Act added TV to the FRA o The Big Three are the television networks ABC, CBS and NBC o Corporation for Public Broadcasting (CBP) is a non-commercial national broadcasting system o Public Broadcasting System (PBS) is a non-commercial over-the-air network  Fragmented TV Industry o Terrestrial TV: land-based transmitters o Cable TV  Community Antenna TV was an early local cable system o Cable Networks  Gerald Levin utilized satellites for cable systems in 1975  Ted Turner created CNN  Multisystem Operator is when a company owns local cable TV systems o Satellite Delivery Movie Industry Structure  Post-Paramount Decision o The industry focused on Production, Distribution and Exhibition  Major Studios o Disney, Paramount, 20 Century Fox, Universal, Warner and Columbia are the main studios  Independents o Indie studios are not part of the major movie studios o Some of these are United Artists, Dreamworks, Miramax and Lions Gate Motion Media Products  Movie Genres o Narrative Films are movies which tell stories o Talkies had sound o Color was introduced and changed the way films were viewed o Computer Generated Imagery (CGI) expanded creative capacity for films o Animated Films are narratives but with animated characters o Documentaries showcase nonfiction events o Little Movies are like the short stories of the movie industry  TV Genres o Sitcoms o Dramas o Reality o News o Documentaries  Small-Screen Genres o Video Games for phones o Quick Dramas are mini-TV series typically featured on phones and laptops o Live TV o Product, Advertising and DIY Qualities are given to small screen genres due to their accessibility Platform Flux  Box Office o Movie houses were built in more places, so the attendance in the amount of people who went to see movies increased o Multiplexes are movie theatres with more than 2 screens o Exhibition Contriction  Many people have stopped going to movie theatres for movies and have instead opted to watch them at home  Video on Demand o Time Shifting is when a viewer chooses when to watch a program o Portable Devices make accessing videos whenever and wherever easier Notes by Danielle Rios


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