Design 113 typography reading notes
Design 113 typography reading notes Des 113
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This 2 page Class Notes was uploaded by Megan L. Hanley on Friday September 23, 2016. The Class Notes belongs to Des 113 at Independence University taught by Julie Luke in Fall 2016. Since its upload, it has received 10 views. For similar materials see typography in Type 1 at Independence University.
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Date Created: 09/23/16
Des 113 week 2 reading notes typography Thinking with type Mixing typefaces Pages 54-67 *Combining typefaces is like making a salad. Start with small number of elements that represent: Different colors Taste Textures Strive for contrast rather than mushy transitions. Give each item that you are typing a role to play when mixing typefaces. Adjust the point size So that the typefaces have the same x-height. When placing type faces on same or separate lines Create contrast in scale. Style and weight Mix, big, light, type with small type. Numerals pages: 54-67 Lining numerals take up uniform widths of space enabling the numbers to line up when tabulated in columns. Numerals were introduced around the time of the 20 century to meet the needs of modern business. Lining up numerals is the same height as capital letters. Non-lining numerals- They are also called text or old style numerals they have ascenders and descenders like lower case letters. Non-lining numerals returned to favor in the 1900’s. They were valued for their traditional typographic attitude. They are like letterforms old style numerals are proportional. Each of them has it’s own set width. Punctuation –page 58 A well-designed comma carries the essence of the typeface down to its delicious details. Helveticas comma is a chunky square mounted to a jaunty curve. Bodonis is a voluptuous thin-stemmed orb. Designers and editors need to learn various typographic conventions in additions to mastering the grammatical rules of punctuation. -A pandemic error is the use of straight prime or hatch marks called (dumb quotes). In place of apostrophes and quotation marks (Also known As curly quotes, typographers quotes, or smart quotes.) Double and single quotation marks are represented with four distinct characters each accessed with different keystrokes combination. Ornaments Page 60 Not all typographic elements represent language. For centuries ornaments have been designed to integrate directly with text. In the letterpress era, printers assembled decorative elements one by one to build larger forms and patterns on the page. Decorative rules served to frame and divide content. In the 19 century printers provided their customers with vast collections of ready-made illustrations that could easily be mixed with text. Numerous forms of ornaments are available today as digital fonts. They can be typed on a keyboard scaled and output like a typeface.
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