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TXC 008 Week 1 Notes

by: Demi Chang

TXC 008 Week 1 Notes TXC 008

Demi Chang
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Hi Everyone, Here's the notes from Week 1! Hope they're helpful to you, and be sure to reach out to me if you have any questions~ Happy Studying, Demi
The Textile and Apparel Industries
Elizabeth Mukiibi
Class Notes
Clothing, Textiles, business, merchandising, apparel, Marketing, esign, Fashion, Culture




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This 6 page Class Notes was uploaded by Demi Chang on Saturday September 24, 2016. The Class Notes belongs to TXC 008 at University of California - Davis taught by Elizabeth Mukiibi in Fall 2017. Since its upload, it has received 25 views. For similar materials see The Textile and Apparel Industries in Textiles & Clothing at University of California - Davis.

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Date Created: 09/24/16
TXC 008: The Textiles and Apparel Industries- Week 1 Notes Elizabeth Mukiibi I. The Name of Fashion A. The Fashion Business vs. Fashion Industry 1. The Fashion Business​:​ ​This includes all of fashion industry and services in total. a) Purp​ ose of Fashion: We all need to dress! Whether it’s for art, protection, self-expression, modesty, or even cultural representation. b) Non-Pr ​ iority of Fashion: Fashion still comes after food and shelter costs, making it more difficult for manufacturers to make money. For example, during the Recession, many retailers closed because people were saving money for food and shelter. This is why studying the market is very important before starting a fashion business. 2. Fashion Industry​: ​Solely the production of garments, including women’s/ men’s/ children’s clothing, accessories, and shoes. a) Specia​lization of Manufacturers: Some manufacturers many only specialize in women’s, men’s or children’s clothing- the size that the machine must produce is different for each category. B. Economic Importance of Fashion 1. Since the Industrial Revolution, the textiles and apparel sector continue to​ lead in Industrial Revolution and trade​ globally. 2. Textile industry is the ​world’s leading employer​- at an estimated ​1.4 million people employed in the textile and apparel industry. C. ​Marketing 1. The goal is to ​identify consumer needs​ (what, when, where, and at what price) and know the consumer well​. Some examples of consumer issues include: ​ a) When-> Seasons. If it’s approaching fall, you have to start selling fall clothes before it reaches fall. Furthermore, the production and planning of the fall clothes must happen earlier to sell pre-fall. ​ b) What-> Population Trends. If there is a baby boom expected next fall, then it would be advantageous to start a children’s line during that time when children’s clothing is in high demand. 2. Develop good products so the product/service sells itself. 3. Jobs include pricing, distribution, and promoting the product for an easier sell. 4. Fashion business was slow to adopt marketing techniques that were successful with other consumer goals (slow to think about the consumer). 5. Before now, what industry produced was what the consumers wanted, but now with more marketing, fashion is responsive and design for the consumer’s needs. D. ​Merchandising 1. Planning requirements for fashion-oriented merchandise include: a) Does it all work together? (financially, commercially, aesthetically) b) Right time? Right place? c) Right quantities? Right price? d) Right sales promotion? E. ​Misconceptions of Fashion 1. The most common misconception is that ​designers and retailers dictate fashion and force it upon consumers​. Reality: Consumers now control what fashion is by what they buy. Designers are now designing what consumers want/need. 2. Fashion​ only influences women​. Reality: Fashion is also a huge industry for men. 3. Fashion is ​a mysterious and unpredictable force of nature​. Reality: There are plenty of data and studied trends on fashion. F. ​ ashion Terminology 1. Style​: Characteristics that make a garment distinctive from other garments. a) Classic Style:​ ​Styles that remain in general fashion for a long time. This can include the classic T-shirt and jeans- items of clothing that have been worn for several generations. b) Fad:​ ​Styles that suddenly become popular but then disappear as quickly as it arrived. Examples include the “Nehru” collar and the miniskirt. c) Trend​: A general direction of movement. Data studying the fashion industry helps determine these trends. 2. Fashion​: ​The style accepted and used by the majority of people during a period of time. a) High Fashion​: ​New styles accepted only be a limited number of innovative fashion leaders. b) Mass/Volume of Fashion​: Styles that are widely accepted. This does not include high fashion, but does include mass market retailers like Target. 3. Design:​ The interpretation of style. 4. Taste:​ ​The majority opinion of what is attractive and appropriate. a) For example, Lady Gaga’s meat dress may be high fashion and very innovative, but it may not be attractive and appropriate to most people. b) Tastes can change over time. For example, tastes a couple decades ago were more modest than they are now; a longer bathing suit would be more tasteful in the past than it is now. G. ​ omponents of Fashion 1. Silhouette​: The three basic forms of silhouettes include: a) Bell b) Bustle c) Straight (including slim, rectangular, wedge, and A-line) 2. Details​: This includes trims, buttons, length, width, waist, shoulder, and sleeve treatment. 3. Texture​: The look and feel of the garment. This affects the fabric color by causing the surface to either reflect or absorb the light. 4. Color​: This is an component because it symbolizes many things. It references the seasons, a certain aesthetic, and also various cultural meanings. H. ​Fashion Cycle 1. Introduction:​ ​Fashion innovators buy from retailers who “lead” fashion. 2. Rise: ​Fashion leaders buy from traditional retailers in their “better” department. 3. Acceleration: ​Fashion followers purchase from traditional retailers in “moderately priced” departments. 4. Mass Acceptance: ​Fashion followers purchase from mass merchants (like J.C. Penney and Kohl’s). ​ ​ ​ ​ ​ K. ​Five Principles of Fashion 1. Consumers establish fashion by accepting and rejecting styles offered. Designs must give expression to silhouette, color, fabric, and design that majority people want. 2. Fashion is not based on price alone. Successful companies are found at all price points. 3. Fashion is evolutionary, not revolutionary. Changes happen a little bit at a time. Examples include 1789 French Revolution and the 1947 Dior’s “New Look”. 4. Direction of fashion cannot be altered by sales promotion. You cannot bring new life to a fading fashion. 5. All fashion ends in excess (Paul Poiret). Examples include the development of French doors in the 18th century and to accommodate hoop skirts that were eight feet in width.


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