Research Methods Chapter 4: Survey
Research Methods Chapter 4: Survey PSYC 314
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This 3 page Class Notes was uploaded by Makenzie Hooper on Saturday September 24, 2016. The Class Notes belongs to PSYC 314 at Towson University taught by Brianna Stinebaugh in Fall 2016. Since its upload, it has received 7 views. For similar materials see Research Methods in Psychology in Psychology (PSYC) at Towson University.
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Date Created: 09/24/16
Research Methods Study Guide Exam 1 Chapter 4: Surveys I. Why Do We Use Surveys? 1. Easy to collect data 2. Can collect data on people that are hard to observe a. Feelings b. Thoughts 3. Cheap 4. Limitations a. No cause and effect, but can make inferences II. Experimentation or Non-Experimentation 1. Surveys can be used in both 2. Low in manipulation 3. Can be low or high in imposition of units a. Determined by questions asked 4. External validity is determined by the questions a. Make sure the questions are valid b. Make sure the questions are what we want to ask III. 2 Common Survey Techniques 1. Written a. Handouts, emails 2. Face to face a. Interviews IV. Developing a Survey Question 1. Step one a. Mapping out our research objectives b. Make specific as possible 2. Step 2 a. Develop questions and look for imposition of units b. 2 types of questions can determine imposition of units Closed Ended Questions Limited number of responses Easy to quantify Exhausted all answers Open Ended Questions No yes/no questions Can follow close ended questions Hard to quantify- need a control analysis system 3. Ask straight forward questions a. Avoid abstract questions, double negatives, and compound sentences 4. Measuring responses a. Closed ended questions must have a level of measurement Nominal Ordinal Interval- no true zero Ratio- true zero b. Always select highest level V. First Impressions 1. First question should gain subjects attention 2. 5 details first questions should have a. Close ended questions b. Answerable c. Interesting d. Relevant e. Straight forward VI. Types of Surveys 1. Self-administered 2. Mail surveys 3. Computer/email 4. Interview 5. Focus groups 6. Telephone a. Most common VII. Evaluating a Survey 1. Reliability a. Accuracy – consistent and replicable 2. Validity a. Are we measuring what we set out to 3. Collect data through sampling 4. Sample of subjects- subset of population a. Representative sample – mirror population, makes inferences of larger population b. Random sampling – everyone has an equal chance of being selected The more representative the sample is, the higher the external validity 5. Population- people that has at least one common characteristic VIII. 2 Sampling Approaches 1. Probability sampling a. The odds of participants being selected are known ahead of time 2. 4 types a. Simple random sample – random selection b. Systematic random sampling – list all members of population in order and select the nth person c. Stratified random sample – when population has subgroups d. Cluster sampling – when you have a large population, hard to random sample
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